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eFuture Becomes a Provider of Mobile Cloud Services for Nestle Water(R)

(May 21, 2012)

BEIJING, May 21, 2012 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced an agreement with NESTLE WATER® to provide their Sales Force Automation ("SFA") service, a mobile Cloud service, in Beijing and Shanghai.

SFA is a mobile-based platform that connects sales teams from consumer goods companies to information such as replenishment and promotions in real time from any location, via smartphone providers Android and iPhone, and also on tablets. SFA also provides mobile field tools for managers to identify and supervise team performance and productivity.

Adam Yan, eFuture's Chairman and Chief Executive Officer, said, "The official launch of our cloud service offering marks an important milestone in the development of our company. Not only does it provide for us a new stream of monthly recurring revenue, it also allows us to offer an expanded portfolio of solutions to our world-class retailer clients, as well as to other small to mid-sized retail and consumer goods companies. I firmly believe eFuture's Cloud Service is a meet-the-market solution that is expected to become a pioneering model as other retail and consumer goods companies look to build more efficient and effective sales automation systems."


The number one bottled water brand by volume according to Beverage Marketing Corporation, NESTLE WATER® is a brand of the leading bottled water manufacturer, Nestle Waters North America Inc., based in Stamford, Connecticut. NESTLE WATER® goes through a multi-step filtration process and is enhanced with a unique blend of minerals, offering a pleasant, refreshing taste suitable for the whole family. NESTLE WATER® bottled water offers a number of healthy hydration options and is committed to helping families live healthy, active lifestyles. In China, Pure Life's products sell nationwide and has three premises located in Shanghai, Tianjin and Yunnan.


eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. For more information about eFuture, please visit


Cloud service is eFuture's seed business, and consists of cloud services based on cloud computing architecture, such as Sales Force Automation ("SFA"). SFA is a mobile-based platform built for the fast moving consumer goods ("FMCG") industry. Designed to help speed up and simplify the sales process, it also allows sales teams from FMCG companies to access to real-time information via smartphones. Cloud service is a cost-effective solution which only requires a monthly service fee, with no license fees or hardware costs.


This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, 2012 financial outlook and quotations from management in this announcement, as well as strategic and operational plans, contain forward-looking statements. eFuture may also make written or oral forward-looking statements in periodic reports to the Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: eFuture's anticipated growth strategies; eFuture's future business development, results of operations and financial condition; expected changes in the Company's revenue and certain cost or expense items; eFuture's ability to attract clients and leverage its brand; trends and competition in the software industry; the Company's ability to control expenses and maintain profit margins; the Company's ability to hire, train and retain qualified managerial and other employees; the Company's ability to develop new software and pilot new business models at desirable locations in a timely and cost-effective manner; the performance of third parties under contracts with the Company; the expected growth of the Chinese economy software market in retail and consumer goods industries; and Chinese governmental policies relating to private managers and operators of software and applicable tax rates.

Further information regarding these and other risks will be included in eFuture's annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of March 12, 2012, and the Company undertakes no duty to update such information or any other forward-looking information, except as required under applicable law.

Troe Wen,
Company Secretary
eFuture Information Technology Inc.
T: +86-10-5293-7699

Page: 1

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