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eCommerce Companies Enhance Online Brand Experience and Increase Revenue
(May 15, 2012)
VNMETR51512 TreeHouse Interactive (www.treehousei.com), the technology leader in on-demand marketing automation and partner relationship management (PRM) solutions, today announced significant growth of its business-to-consumer (B2C) user base for the company's marketing automation solution, Marketing View. B2C Marketing View users now represent nearly one-third of TreeHouse's marketing automation customer base.
Marketing View's integration with the Salesforce Sales Cloud opportunity object?and the added ability to target prospective customers based on products purchased?has been a major factor in B2C customer growth. In addition, the product's enhanced eCommerce solution integration for companies not using a CRM system in the sales process is attractive to B2C users.
Weve seen a significant uptick in B2C customers, said Erich Flynn, CEO, TreeHouse Interactive. Tight economic times have forced eCommerce reliant companies to become smarter about their marketing and specifically about how they use nurturing communication to increase customer lifetime value (CLV). We have worked with several B2C companies?many of which do business differently?to build the technology backbone necessary for increasing customer revenue.
The Salesforce Sales Cloud opportunity object integration was announced earlier this year at the Online Marketing Summit in San Diego, California. It allows for sophisticated nurturing and marketing automation using values from opportunity object fields such as sales stage, vertical market or product purchased. This enables B2C companies to create intelligent customer service, up-sell and cross-sell communication based on prospective customer behavior.
We have very discerning buyers who expect top tier service and communication, said Paul Leary, president, Blackbird Vineyards. Marketing View supports our vision to gain new clients and enhance the brand experience for existing clients in the Bespoke Collection with a marketing automation platform that is fully integrated into our Salesforce CRM environment.
In a similar fashion, Marketing View now has expanded integration capabilities with eCommerce solutions. The integration enables companies to record details of a purchase from the shopping cart and trigger offers based on purchase data to increase revenue. Type of data captured includes items such as exact products purchased, dollar amount spent, number of purchases within a specific period, purchase ROI by email campaign, and more.
We wanted to really go above and beyond what others in the paintball industry were doing with their marketing, said Tim Coulter, sales and marketing director, TECHT Paintball. Were already seeing results from the integration of our shopping cart with Marketing View. Were not just creating product-based offers that are generating revenue, but gathering critical data that will be used for more informed development of products, nurturing, promotions and communication to our customers.
New Salesforce Sales Cloud and eCommerce integrations are generally available now. Contact TreeHouse Interactive at 801.576.8428 or firstname.lastname@example.org for details.
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Resource Library: For more information about marketing automation, visit the TreeHouse Interactive Resource Library.
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About TreeHouse Interactive
TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. The company provides both marketing automation and partner relationship management (PRM) solutions that accelerate company performance. TreeHouse supports organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.
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TreeHouse Interactive, Marketing View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
The Ventana Group
marketing automation, lead nurturing, customer lifetime value, CLV, eCommerce
Source:Digital Media Online.
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