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eCoast Introduces AccuStrike for IT Sales Campaigns

Focus on Technology Buyers and Superior Validation Process Produces Higher-Quality Data for Measurably Better Campaign Results at Lowest Costs per Valid Lead (June 27, 2012)

ROCHESTER, NH -- (Marketwire) -- 06/27/12 -- eCoast, a provider of comprehensive marketing strategies for demand generation campaigns, today introduced AccuStrike, a data service designed to deliver proven points of contact for technology sales campaign success.

Using eCoast's extensive experience in the high tech sector as its base, AccuStrike will provide industry-specific, segmented lead information giving sales reps and marketers the information needed to deliver an appealing offer to the right person the first time.

Even the best marketers and sales reps struggle to overcome the problem of dead data -- target records that are either incomplete or inaccurate due to aging or ineffective sourcing techniques like web crawling and crowd-sourcing. Data from internal CRM systems is often incomplete and outdated and needs additional cleansing and appending before it can be used in a campaign.

Both time and money are wasted when the message cannot be delivered to the right target, resulting in missed opportunities and additional resources being spent to clean up the data.

"AccuStrike provides the best marketing data value for the industry because the quality of the data produces measurably better campaign results," said Chris Montgomery, co-CEO and chief sales and marketing officer at eCoast. "Our unique methodology includes live contact with the targets. We have proven this method in hundreds of internal campaigns, fully testing our process before publicly launching AccuStrike."

All data records in AccuStrike undergo verification using a multi-step methodology that includes data cleansing, record standardization and invalid contact suppression. The data is constantly refreshed, ensuring that accurate information is provided every time.

Other benefits of AccuStrike:

  • Tech Focus. The high tech sector is eCoast's sole focus -- the company has spent years in the trenches, running thousands of campaigns to this industry.
  • A superior data validation methodology. Email, public web updates and open-source data are captured, then verified via phone. This results in the lowest cost per valid lead.

eCoast created AccuStrike to help technology manufacturers and their channel partners increase ROI of marketing campaigns and generate higher-quality sales-ready leads. That experience allows eCoast to provide comprehensive coverage of industry decision makers from SMB to Enterprise accounts.

About eCoast:
Principally focused on technology companies and their channel partners, eCoast delivers comprehensive marketing strategies for companies interested in expanding their client database through demand-generation campaigns. eCoast consistently produces high-quality, market ready leads through several means: appointment setting, marketing outsourcing, and channel sales. Learn more at

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Media Contacts:
Tami Wessley
VP Client Services | Partner
Weidert Group
p. 920.731.2771 ext. 248
Email Contact

Chris Montgomery
Co-CEO, Chief Sales & Marketing Officer
eCoast Sales Solutions
(603) 994-4341
Email Contact

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Related Keywords: Data, IT Sales, Channel Marketing, VARs, ROI, marketing data, data service, channel sales, Sales, Marketing, CRM - Customer Relationship Management, Sales & Marketing, Database, Internet, Other, Sales, Sales, Marketwire, Internet Technology, Email, Other,

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