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drawinginc Launches "Letters for Santa" eBook Christmas Story and Tablet App -- for Believers Only

Interactive Book Shares a New Christmas Story; Lets Little Ones Hand-Write Personalized Letters to Santa Claus (November 28, 2011)

DUBLIN, IRELAND -- (Marketwire) -- 11/28/11 -- drawinginc Limited (http://www.drawinginc.ie), a full-service, award-winning creative agency, today announced the U.S. release of its new "Letters for Santa" Christmas eBook and tablet app. "Letters for Santa" is a fun interactive story book app that combines sound, engaging illustrations, and touch -- for children to discover clever visible and hidden surprises -- along with the ability to write a letter to Santa Claus directly on an iPad or Android tablet device. "Letters for Santa" provides an engaging and magical experience for children ages 4-10 and is available for download worldwide on iTunes and on the Android Market. Click here to watch a short and engaging 1-minute video showing how "Letters for Santa" is bringing the magic of Christmas to families the world over.

"Letters for Santa" is a new Christmas story about Ruben the inventor reindeer, Rudolph the Red-Nosed Reindeer's young nephew. Ruben is training for his first Christmas Eve sleigh ride with Santa Claus, but after missing reindeer flight school training, Rudolph and Santa's elves set out to find him. Ruben is found fast asleep at his desk in his shed, where he had spent a long evening working on a new invention for Christmas -- a magic Dear Santa Letter Delivery machine for children around the world. Rudolph, proud of his nephew Ruben, takes him to visit Santa Claus to show him the invention -- and Santa loves it.

The "Letters for Santa" story ends by allowing children to personally hand-write their Dear Santa Christmas wish list letter with their finger or a stylus. The letter is then sent to the parent/guardian's email address, giving the child an instant response -- straight from the North Pole. The magical experience continues when, at the end of the story, the child's name is seen on a Christmas present tag in Santa's gift sack on the back of Santa's sleigh, with Ruben waving on his first-ever Christmas Eve ride. Whether it's a bedtime story or to simply entertain children during the day, this application allows children to playfully interact.

"The tablet revolution has created a number of opportunities for families to play and learn together. 'Letters for Santa' will hone the child's comprehension, memory, and reading skills, while bringing a sense of adventure and discovery only a tablet device can provide," said Dave Burke, business director at drawinginc. "We're delighted to bring 'Letters for Santa' to families at this special time of year, especially the younger ones who cherish the magic of Christmas."


Pricing and Availability:
"Letters for Santa" is a family-friendly book application that is rated 4+ and is compatible with iPad (iOS 3.2 or later) and Android (2.2 and up). It is available to download immediately on iTunes and the Android Market for a purchase price of US$1.99. A preview of the app can be seen on YouTube, and watch a 1-minute promotional video here.

About drawinginc Limited
drawinginc provides creative services that begin with an acute focus on the client and encompass all forms of creative digital and print communication to promote products and services. We bring truly innovative design to help our clients communicate their brand messages to their customers in the most effective and creative manner. Based in Dublin, Ireland, the firm serves clients across the globe, including Pfizer, Bostik, Total Produce and others. For more information visit www.drawinginc.ie, read the blog at www.drawinginc.ie/blog/ and follow on Twitter @drawinginc_ie.

Contact:
Lis Grant
Skyya Communications
Email Contact
(612) -599-7797


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