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da Vinci Debuts New 2K Elite Series

New series of upgrades for its 2K image enhancement system (February 21, 2005)

da Vinci Systems today announced the release of a new series of upgrades for its Emmy Award-winning 2K image enhancement system. Available for new and existing 2K Plus users, options in the new 2K Elite series provide three distinct upgrade packages including creative panel designs that promote instant recognition. The 2K Ruby, 2K Sapphire, and 2K Emerald systems combine the functionality of da Vinci's PowerWindows with a combination of other popular features to provide post houses with a superb toolset for finishing feature films, advertising spots, television shows, and other programming.

"While much of our recent efforts have focused on upgrades to our Resolve non-linear color enhancement system, we've been hard at work improving our 2K Plus system as well," said Bill Robertson, da Vinci's general manager. "The new Elite series uses the easily recognizable imagery of precious gems to visually denote each system's packaged capabilities, providing a consistent standard to facilitate easier comparison between studios -- and to give the market leaders who bring these top-of-the-line systems on board unsurpassed toolsets that allow them to stylize their work and differentiate themselves from their competition. With Vector Plus, Defocus, four Power Tiers, and Colorist Toolbox, the 2K Emerald represents the most powerful color corrector available on the market today."

All three Elite-series 2K Plus systems are packaged with a collection of da Vinci's most popular features. Vector Plus provides True Gamma, enhanced key functionality, and overlapping vectors with additive adjustment of luminance and color. Defocus, which includes its own PowerWindow and specialized color processing channel, allows users to control depth of field and apply popular soft light and glow effects for all image resolutions. The Colorist Toolbox complements 2K Defocus to provide four Power Vectors that combine the selectivity of Supervectors with added matte defocus, two additional channels of Defocus and color enhancement, local PowerWindows, and special effects filters including noise, silk, and fog effects.

While all 2K Elite models are powered by Vector Plus, Defocus, and Colorist Toolbox, what differentiates the three 2K Elite models is the number of Power Tiers, each of which adds two independent image processing channels with combined PowerWindow and Supervector qualifiers that extend color processing. The 2K Ruby is packaged with two Power Tiers, while the 2K Sapphire has three, and the 2K Emerald features four, providing a total of 14 channels.

Hong Kong-based post house Digit Digit is the first customer to purchase the new 2K Emerald system. "We are proud to be the world's very first post-production studio to utilize the full potential of da Vinci's color enhancement technology with the purchase of our 2K Emerald system," said Nicky Ng, executive director of Digit Digit. "We specialize in advertising post production, and we constantly push for ever-higher standards in the technology we use. The 2K Emerald literally provides us with the top-of-the-line tools we need to be the best at what we do."

A customized control panel clearly denotes the feature set of each system. Existing 2K Plus users can receive their signature Elite panel simply by renewing their service support agreements. They can also add Power Tiers to their existing model to graduate to a higher-level Elite system.

About Digit Digit
Hong Kong-based Digit Digit, a post house specializing in advertising, was founded in 1995. The single-most awarded post-production house in the region, the company has a client list that includes leading production companies and international advertising agencies on whose behalf Digit Digit has worked on international brands such as Nike, McDonald's, KFC, P&G, Unilever, J&J, Coca-Cola, Pepsi, Nokia, Motorola, and GM.

About da Vinci Systems, Inc.
da Vinci Systems, an Acterna Inc. company, is the leading provider of color enhancement and image restoration products used in post-production facilities worldwide. Incorporating the company's Emmy® Award-winning technology, da Vinci's products support SDTV, HDTV, data, and digital film. Since the introduction of the company's first color corrector in 1984, da Vinci has been a front-runner in the field of image enhancement, shaping color enhancement into the vital role it holds in post production today. The company is headquartered in Coral Springs, Fla., with offices in Los Angeles, New York, London, Paris, Germany, and Singapore.

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Related Keywords:da Vinci Systems, 2K Elite, image enhancement, 2K Plus, 2K Ruby, 2K Sapphire, 2K Emerald, PowerWindows, finishing, Resolve, Bill Robertson, color corrector, Colorist Toolbox, Vector Plus, Defocus, Digit Digit, Nicky Ng,


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