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boom 99.7 Launches in Ottawa

(June 30, 2011)

OTTAWA, ONTARIO -- (Marketwire) -- 06/30/11 -- At 3:00 pm EDT today, boom hit the Ottawa airwaves taking over the 99.7 frequency. Ottawa listeners are invited to tune-in this Canada Day long weekend to check out the new station and enjoy wall to wall music from the 70's, 80's and 90's.

The launch of boom in Ottawa follows the overwhelmingly successful conversion of EZ Rock to boom in Toronto last year. The evolved station format will reflect the musical, lifestyle and entertainment tastes of smart, vibrant 35-54 year-old women living and working in Ottawa. Those familiar with EZ Rock will continue to hear their favourite songs from artists like Elton John, Fleetwood Mac, The Eagles, Rod Stewart and Bob Marley. The exciting news is that with the evolution to boom, listeners will now be able to hear even more of the music they love from bands like U2, Duran Duran, The Police, Blondie, Queen and INXS.

boom's already highly regarded on-air line-up will continue to deliver lifestyle content for women 35-54, and the all new boom Breakfast Show will offer a more music less talk format.

"The format shift is simply a natural evolution driven by changing market demand and listener feedback," explained Denis Bouchard, boom General Manager. "Majic 100 has been declining over the last few years and their market position isn't clear. Bob, which skews more male, also plays 80's and 90's music but their offer of "more whatever" is just that." Bouchard went on to say, "With our well-defined position, boom will be a perfect fit for women 35-54 in this very competitive market."

"boom 99.7 will continue to be a highly entertaining and fun radio station that promises listeners more of the 70's 80's and 90's music they love to sing along to," said Sarah Cummings, boom Brand Director. Part of what will enhance the experience for boom listeners is the 360 degree approach that will allow the station to connect and interact with listeners on-air, online and on the street. boom will continue to actively support community groups and events including Bluesfest, Habitat for Humanity, CHEO, Ovarian Cancer Society, and hundreds more.


In Ottawa-Gatineau Astral is boom 99.7, The Bear 106.9, NRJ 104.1 & 94,9 RockDetente. With over 406,600(i) listeners, Astral is the #1 cluster in Ottawa-Gatineau with 28% market share(ii). Astral is one of Canada's largest media companies. It operates over 100 of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit

(i)The Research & Strategic Development service of Astral Radio Source: BBM Fall 2010, Full coverage (Canada Total 9900), Mo-Su, 5a-1a, 12+ (ii)The Research & Strategic Development Service of Astral Radio BBM Canada, MicroBBM, Spring 2011, cm Mo- Su, 5a-1a, A 25-54 /market shares established in the universe of the presented stations

Kita Szpak
Knock on Wood Communications + Events
613-236-8452 ext.: 512

Copyright @ Marketwire

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