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audioEngines Tom Goldblatt Takes A Vacation With Amex

Audio posts multi-spot campaign for American Express (September 22, 2004)

audioEngine Mixer Tom Goldblatt recently completed a multi-spot campaign for American Express Travel Fund Card, which offers the safety of travelers checks in a convenient card. In each spot, we are introduced to people taking their dream vacations. We watch as they cavort in the ocean, have relaxing massages, shop extravagantly and enjoy the bounty of lifes riches. We are then told that these are not the people who wanted a dream holiday, but the folks who stole their wallets and debit cards. The Coopers, it seems, arent going anywhere, while Jim is spending his vacation at the police station -- all because they were victims of theft. The next time you are on vacation, the voiceover advises, make sure you are the one taking it. The American Express Travel Fund Card is prepaid, re-loadable and safer than cash.


 


Spot titles/Length: ?Jim :60, ?Coopers :60 Client: American Express Airdate: September, 2004

Audio Post Company: audioEngine/New York Mixer: Tom Goldblatt Assistant Mixer: Kelly Harnett

Advertising Agency: Ogilvy/New York Copywriter: Mitch Eisenman Art Director: Josh Locker Producer: Jane Rubin

Production Company: Anonymous Content/Los Angeles Director: David Kellogg DP: John Schwartzman Shot on location in Rome and Capri

Editorial Company: Whitehouse/New York Editor: Marc Langley Assistant Editor: Crandall Miller

Postproduction Credits: Colorist: Chris Ryan @ Nice Shoes/New York Online Editor: Rich Schreck@ Nice Shoes/New York

: Anonymous Content/Los Angeles Director: David Kellogg DP: John Schwartzman Shot on location in Rome and Capri

Editorial Company: Whitehouse/New York Editor: Marc Langley Assistant Editor: Crandall Miller

Postproduction Credits: Colorist: Chris Ryan @ Nice Shoes/New York Online Editor: Rich Schreck@ Nice Shoes/New York

 


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Related Keywords:audioengine, Tom Goldblatt, American Express, Kelly Harnett, Ogilvy/New York, Jane Rubin, Anonymous Content, Whitehouse, Nice Shoes,

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