Company News: Page (1) of 1 - 03/07/05 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page facebook

audioEngines Carl Mandelbaum Mixes for RBK

Recently completes mix for ?Black? And ?White? Reebok i Pump spots (March 07, 2005)

audioEngines Carl Mandelbaum recently completed the powerful mix on a new highly stylized campaign for RBK i Pump shoes. The campaign is comprised of two spots, ?Black and ?White, each with the new i Pump shoe in the starring role. Moving, flipping, jumping and hustling around the court, the dynamic shoe is pumped -- an inflatable shoe for a custom fit. In ?White, the motion graphic type says: ?Ill hold you so close, your girl is gonna get jealous. And in ?Black the promise is: ?Ill fit you snug like old school basketball shorts. In both, the pump seems to breathe life into the shoes, while the sound design and music, mixed just so, adds high energy support to the animated spots.


For more information visit http://www.audioengine.net.

Credits:


Client: Reebok
Spot titles: ?Pump Basketball Black, ?Pump Basketball White

Agency: McGarry Bowen
Creative Director (copywriter): Randy VanKleeck
Creative Director (art director): Warren Eakins
Executive Producer: Katya Bankowsky
Account Director: Lyle Tick
Chief Creative Officer: Gordon Bowen
Director of Broadcast Production: Roseanne Horn

Audio Post: audioEngine/NY
Mixer: Carl Mandelbaum
Assistant Mixer: Dave Huston

Production Company: Imaginary Forces/New York, NY
Director: Mikon van Gastel
Executive Producer: Saffron Kenny
Director of Photography: Rebecca Baehler
Art Director: Steve Fuller
Post/VFX Producer: Kathy Kelehan
Editors/Animators: Ash Meer, Eyal Ohana
VFX Artist: J Bills
Live Action Producer: Carla Tate
3D Animation: Special Branch
Where Shot: Ceco Stages/New York, NY

Telecine Company: Company 3/New York/NY
Colorist: Tim Masick

Music/Sound Design Company: Blueprint/Ego Entertainment
Composer/Sound Designer: Keefus Ciancia


Page: 1


Related Keywords:audioEngine, Carl Mandelbaum, RBK, i Pump, Reebok, Dave Huston, Imaginary Forces, Mikon van Gastel, Kathy Kelehan, Special Branch, J Bills, Company 3,

HOT THREADS on DMN Forums
Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved