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audioEngine’s Carl Mandelbaum Mixes for RBK

Recently completes mix for “Black” And “White” Reebok i Pump spots (March 07, 2005)

audioEngine’s Carl Mandelbaum recently completed the powerful mix on a new highly stylized campaign for RBK i Pump shoes. The campaign is comprised of two spots, “Black” and “White,” each with the new i Pump shoe in the starring role. Moving, flipping, jumping and hustling around the court, the dynamic shoe is pumped -- an inflatable shoe for a custom fit. In “White,” the motion graphic type says: “I’ll hold you so close, your girl is gonna get jealous.” And in “Black” the promise is: “I’ll fit you snug like old school basketball shorts.” In both, the pump seems to breathe life into the shoes, while the sound design and music, mixed just so, adds high energy support to the animated spots.

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Client: Reebok
Spot titles: “Pump Basketball Black,” “Pump Basketball White”

Agency: McGarry Bowen
Creative Director (copywriter): Randy VanKleeck
Creative Director (art director): Warren Eakins
Executive Producer: Katya Bankowsky
Account Director: Lyle Tick
Chief Creative Officer: Gordon Bowen
Director of Broadcast Production: Roseanne Horn

Audio Post: audioEngine/NY
Mixer: Carl Mandelbaum
Assistant Mixer: Dave Huston

Production Company: Imaginary Forces/New York, NY
Director: Mikon van Gastel
Executive Producer: Saffron Kenny
Director of Photography: Rebecca Baehler
Art Director: Steve Fuller
Post/VFX Producer: Kathy Kelehan
Editors/Animators: Ash Meer, Eyal Ohana
VFX Artist: J Bills
Live Action Producer: Carla Tate
3D Animation: Special Branch
Where Shot: Ceco Stages/New York, NY

Telecine Company: Company 3/New York/NY
Colorist: Tim Masick

Music/Sound Design Company: Blueprint/Ego Entertainment
Composer/Sound Designer: Keefus Ciancia

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Related Keywords:audioEngine, Carl Mandelbaum, RBK, i Pump, Reebok, Dave Huston, Imaginary Forces, Mikon van Gastel, Kathy Kelehan, Special Branch, J Bills, Company 3,

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