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audioEngine's Bob Giammarco Mixes Arizona Lottery Spot

Completes "Therapy" spots for agency EB Lane (October 22, 2004)

Bob Giammarco of audioEngine/West recently completed mixing a hilarious spot for the Arizona Lottery via agency EB Lane. After years of great drawings, the lottery balls (brought to life in human, live-action form) admit to having a couple of "issues" that were getting in the way of doing more for their players. To remedy this situation, the lottery balls do the very modern thing and seek group therapy with a "team builder." After various exercises, including role playing and meditation, they come up with Extra, a new feature for The Pick drawing game --wherein players get six extra numbers for just a dollar more, if any of their Extra numbers match their drawing numbers they can win up to $100 instantly. Shot in a faux-documentary style, this spot effectively conveys this new prize offering in a truly original fashion.

To view a Quicktime of the spot, go to: and click on ?Arizona Lottery: Therapy


Client: Arizona Lottery
Title: "Therapy" :60
Airdate: Sept, 2004

Agency: EB Lane/Phoenix, AZ
VP Executive Creative Director: Michael Pitzer Associate Creative
Director/Art Director: Chad Martin
Producer: Carolyn Peterson
Copywriter: Gary Serviss

Audio Post: audioEngine/West/Phoenix, AZ
Mixer: Bob Giammarco

Sound Design: audioEngine/West/Phoenix, AZ
Sound Designer: Jason Camiolo

Production Company: Joe Blow Films/Phoenix, AZ
Director: Anibal Suarez
DP: Joe Piccirillo
Executive Producer: Joe Piccirillo
Producer: Mick Dalrymple

Editorial Company: Postal, The Suite/Phoenix, AZ
Editor: Danielle Marcario

Postproduction Credits:
Colorist: Rob Sciarratta @ Company 3/Santa Monica, CA
Online Editor: Rob Beadle @ Copper Post Digital/Phoenix, AZ

Visual Effects: Copper Post Digital/Phoenix, AZ
Visual Effects Artist: Rob Beadle


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Related Keywords:Bob Giammarco, audioEngine, Arizona Lottery, EB Lane, Michael Pitzer, Chad Martin, Jason Camiolo, Joe Blow Films, Copper Post Digital, Rob Beadle,


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