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audioEngine and Jeremy Berman Join Forces to Launch RideCreating an integrated approach that will reach the various music industries (March 01, 2006)
Commercial mix house audioEngine and music industry rising star Jeremy Berman have joined forces to launch Ride, an innovative new music and sound design company.
"With the increasing trend of consolidation of music projects and workflow across multiple industries, we are setting up Ride to serve as the new model for music creation and production," explains Berman. "You can no longer rely upon one singular mode of operation to be successful, especially when eyeing future trends."
With Ride, Berman and his team are creating an integrated approach that will reach the various music industries including artists, commercials, film, television, video games and web content, with an emphasis on its initial core business of music and sound for television commercials. Ride is poised to implement these creative initiatives in a unique fashion.
"Over the last few years, audioEngine has expanded our music and sound design offerings, first hiring Carl Mandelbaum, an award-wining mixer and sound designer, then adding Jason Camiolo as a staff composer," comments aE partner Bob Giammarco. "Our collaboration with Jeremy and the development of Ride is a key next step. We knew we needed someone with his background and skill sets, but more importantly with his energy and enthusiasm. He was the perfect fit for what we were looking to accomplish with this sister company."
Berman has created a hyper-creative entity by enlisting the talents of a diversity of composers and sound designers that have experience in all facets of music creation. Berman notes, "To create "Ride" we solicited non-traditional creative music sources with the idea that each of these musical styles and platforms cross-pollinate very nicely."
Berman, whose experience includes consulting and staff positions at music, audio post and ad agencies including Executive Music Producer at J. Walter Thompson. Berman was hired as a consultant for the agency to help revamp the music department. While at JWT, Berman ran all aspects of original music production and produced projects for Estee Lauder, Schick, De Beers, Vaseline, Kleenex, Caress and Purell.
Prior to his work for the agency, Berman was Executive Music Producer for Yessian Music, founding and running the New York office from 2001-2004. In this capacity, at Yessian, he handled all facets of music production. A musician himself, Berman also served as music supervisor for licensed tracks, and arranged and composed tracks for numerous projects. Clients at Yessian included Heineken, Coke, Olay, Ocean Spray and L'Oreal, as well as agencies JWT, Publicis, McCann, BBDO, DDB, Ogilvy & Mather and Saatchi & Saatchi.
Ride represents a myriad of composers including company Creative Director/Composer Jeremy Berman (spotwork as listed above, produces artists in hip hop, rock, r&b, neo soul and dance, founding member and lead writer of three original bands including current project 'Silent Monk'); Jason Camiolo (founding member and drummer for the band Fuzzbubble, Composer of Addy-winning commercial spots, Pepsi); Dru Klein (founding member of MTV Europe award-winning band Unu. DJ who writes and produces for artists, commercials); Timothy Bright (co-writer of the theme song "Superman" for the hit TV show 'Scrubs', work for the WB, Discovery, Food Network, WNBC, WABC, WCBS, Disney, MTV, SONY, WEA, Interscope, Epic, Geffen, Target, Heineken and McDonalds, "Veronica Mars," Fahrenheit 911); and Brazilian Singer/Composer Zanna (Kick Boxer III, spots for Globo, Leader, Metro Rio, ASSIM, and Rio Design Center).
Also represented are Hayley Moss out of LA (Discovery Network, Oxygen, Hallmark, "Smartcard" (dir. Jim Oxford), "Race for the Cure" (dir. Barbara Koppel), "Beautify" (dir. Kattrina Otto)); Jim Bacchi (songwriter and member of the band Fuzzbubble, composer for "The O.C.," "Smallville," "Felicity," "One Tree Hill," and cable networks Fox Sports, MTV and HGTV); Allen Towbin (Old Navy, Hershey's, Jansport, Factor X, and Nike, as well as MTV network's Punk'd, Real World, Roadrules); Krishna Venkatesh (a former member of the nineties cult electronic band Think Tree (virgin records UK), Krishna has since worked with Joe Strummer, Herbie Hancock, Nile Rodgers, and Blue Man Group and also has extensive commercial credits.); and Andy Miccolis (jazz bassist and keyboardist, whose work includes spotwork for commercials and television and for the short films "Ten Incarnations," "Night Rhythms," and "Push Pulse my City"). Ride also collaborates with composer/producer Craig DeLeon (Cadillac, Ford, Jeep, Axe, Verizon, Hasbro, and TJ Maxx) of Tour74 Recording Co. on select projects.
Sound Designers Carl Mandelbaum (Reebok, Miller, XM satellite, ESPN, Nike), Tom Goldblatt (Pepsi, Accuvue, Lowe's, Outback, and Major League Baseball) and Bob Giammarco (Phoenix Suns PSA, Toyota, History Channel, US Airways), all mixers at audioEngine, are also represented exclusively via Ride.
"What sets Ride apart is that we have strong ties to many of the other music industries," concludes Berman, "and a sister company that already performs at a very high level in mixing commercials. We look forward to the work ahead of us."
Ride Music & Sound is located at 817 Broadway, New York, NY. For additional information please call (212) 473 - RIDE. www.ridemusic.com.
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