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adidas' miCoach SPEED_CELL(TM) and miCoach Football App Aim to Advance the Performance of Next-Generation Athletes Through New Technology(November 22, 2011)
HERZOGENAURACH, GERMANY -- (Marketwire) -- 11/22/11 -- In conjunction with adidas' release of the miCoach SPEED_CELL, and the much-anticipated adizero F50 football boot, miCoach Football has arrived for free on iPhone and iPod touch. The miCoach SPEED_CELL, adidas' latest injection of advanced technology into training, captures an athlete's 360° movement and measures key performance metrics including average speed, maximum speed, number of sprints, total distance, distance at high intensity levels, total steps and stride rates.
The miCoach SPEED_CELL can be placed directly into the cavity of the adizero F50 football boot, or attached to any training shoe when purchased separately. The device's internal memory tracks and stores up to seven hours of data and wirelessly transmits performance data to iPhone, iPod touch, MAC or PC.
miCoach Football for iPhone and iPod touch
adidas' miCoach Football app syncs with SPEED_CELL, collects and visualizes data, and allows athletes to share stats via social media or upload stats to adidas' interactive online training system, miCoach.com. Data can then be analyzed and compared with friends, followers, and even some of the top football players in the world. Athletes can use the stats collected from the pitch to power a virtual avatar featured in the miCoach Football mini-game. The more an athlete train or plays, the better their mini-game avatar will perform.
Daniel Alves, one of the world's premier defensive players and miCoach Football's chief ambassador, walks athletes through the app experience and provides encouragement via a series of in-app videos and motivational messages.
The app is available for free on the iTunes App Store at: http://itunes.apple.com/us/app/miCoach%20Football/id479843852?mt=8
miCoach is an interactive training system, which turns personal potential into results. It was developed to motivate, inspire and enable athletes to become better and reach their training goals, regardless of their training levels. The system offers devices such as the miCoach pacer, as well as training plans and guidance for various sport disciplines on miCoach.com
About miCoach SPEED_CELL
The miCoach SPEED_CELL captures an athlete's 360° movement and measures key performance metrics including average speed, maximum speed, number of sprints, total distance, distance at high intensity levels, total steps and stride rates. It can be placed directly in the cavity of the adizero F50 football boot, or attached to any training shoe when purchased separately. The device's internal memory tracks and stores up to seven hours of various measurements and movements during a training session, and then wirelessly transmits performance data to iPhone, iPod touch, PC or MAC.
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. The adidas brand is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of EUR 12 billion in 2010.
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