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Zynga Takes Draw Something Global With the Help of Enrique Iglesias and Jennifer Lopez(June 12, 2012)
SAN FRANCISCO, June 12, 2012 (GLOBE NEWSWIRE) -- Zynga, (Nasdaq:ZNGA), the world's leading provider of social game services, today launches Draw Something in 12 new languages, providing even more people the chance to draw and connect with friends worldwide. Languages available starting today include: French, Italian, German, Spanish, Brazilian Portuguese, Norwegian, Swedish, Dutch, Danish, Simplified and Traditional Chinese, Korean and Japanese. Most of the localized versions offer translated user interfaces and dictionaries to enable players to have an enhanced playing experience in their native language. Additionally, the word choices for the Simplified Chinese version have been localized to include English words that are more meaningful to the Chinese speaking audience.
As part of a first-time partnership with Zynga, Enrique Iglesias and Jennifer Lopez are helping to celebrate the launch of new languages by choosing words that will be featured for seven days – one new word each day. Players can select the "JLo Enrique" option in a new Special Words free feature that presents a menu of fun word categories to select. Both artists will engage players of Draw Something on Twitter during the week-long promotion as they countdown to the July 14th kick-off of their North American tour.
"Draw Something has only been available to players in English since its launch and became a cultural phenomenon across the globe. We are excited to be able to give back to our players around the world by offering an experience that is more locally relevant to them." said David Ko, chief mobile officer for Zynga. "With native pop culture references and our partnership with global superstars such as Enrique Iglesias and Jennifer Lopez, the game will be even more fun for more players. How do you draw 'caliente'? We'll soon find out."
After launching in February, Draw Something quickly and organically grew to become an international hit. The game remains among the top mobile games on both the App Store and Google Play.
Draw Something is built for collaboration between friends -- one player draws a picture of a chosen word and the other must guess the word correctly before taking their turn at drawing. Players earn coins by guessing pictures correctly and can earn new shades of color and draw even brighter, more eye-popping pictures.
New Localized Draw Something features include:
Available in 12 new languages: French, Italian, German, Spanish, Brazilian Portuguese, Norwegian, Swedish, Dutch, Danish, Simplified and Traditional Chinese, Korean, and Japanese.
Local cultural references:
Mario Casas, Spanish actor
Philipp Lahm, German soccer player
Junsu, Korean "boy band" member
Bocelli, Italian opera star
In China, players can now play the localized version of Draw Something using Sina Weibo to connect with friends through a first-ever partnership with Sina, one of China's largest social networks. Players will also experience new English word choices that are more relevant to the Chinese speaking audience marking Zynga's first mobile game localized in both language and culture.
Draw Something, which became a part of the Zynga family in March 2012, has captured the imagination of millions of people around the world. Zynga focuses on making its mobile games free, social, multi-platform and high-quality. Zynga Mobile continues to bring a variety of genres and games to reflect its players' lifestyles and provides them with the social experiences they want, at any time and on any device, regardless of platform.
Draw Something is available for free on the the App Store for iPhone and iPod touch and for Google Play for Android devices. Draw Something game images can be downloaded here: https://zynga.box.com/s/2161eb70bdd3c82b9b62
Localized versions of Draw Something are available on the App Store and for Google Play. The Simplified Chinese version is available on the App Store only. For additional information, contact firstname.lastname@example.org.
About Zynga Inc
Zynga Inc. (Nasdaq:ZNGA) is the world's leading provider of social game services with more than 290 million monthly active users playing its games, which include CityVille, Zynga Poker, Draw Something, Hidden Chronicles, FarmVille, CastleVille, Words With Friends, Empires & Allies, Scramble With Friends, Café World, The Pioneer Trail, Indiana Jones™ Adventure World and Mafia Wars. Zynga's games are available on a number of global platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS and Google Android. Through Zynga.org, Zynga players have raised more than $10 million for world social causes.
The Zynga Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11743
This press release contains forward-looking statements relating to, among other things, our expansion of Draw Something and launch of additional mobile games and the success of our games generally. Our actual results could differ materially from those predicted or implied. Factors that could cause or contribute to such differences include, but are not limited to, changing interests of players, competition, our ability to launch new games in a timely manner and monetize these games, intellectual property disputes or other litigation, and changes in our corporate strategy or the Facebook platform.
More information about factors that could affect our operating results is included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Quarterly Report on Form 10-Q for the three months ended March 31, 2012 and Annual Report on Form 10-K for the year ended December 31, 2011, copies of which may be obtained by visiting our Investor Relations web site at http://investor.zynga.com or the SEC's web site at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this release, which are based on information available to us on the date hereof. We assume no obligation to update such statements.
The Enrique Iglesias, Jennifer Lopez and Wisin y Yandel tour are making stops in the following cities:
Air Canada Centre
Air Canada Centre
Mohegan Sun Arena
Atlantic City, NJ
San Jose, CA
HP Pavilion at San Jose
Los Angeles, CA
Los Angeles, CA
Las Vegas, NV
Mandalay Bay Resort
San Antonio, TX
American Airlines Center
American Airlines Arena
CONTACT: Michelle Kramer
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