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Zoomline(TM): How One App Is Transforming the Entertainment and Food Industries(April 10, 2012)
NEW YORK, NY -- (Marketwire) -- 04/10/12 -- Zoomline is designed to allow users to be VIPs when they choose to be. This slick smart phone app made its debut at the Las Vegas Nightclub and Bar Convention and was one of the most discussed new concepts at the show. Zoomline was an immediate sensation with merchants from around the world. "It's all upside," one club owner said. "Not only do I benefit from the additional revenue during my busy times, but I can increase my traffic on my slow nights, through promotions that I know are reaching my customers."
Zoomline allows merchants to provide customers the privilege of paying a premium to gain immediate access to their venue of choice. This app was designed to help users optimize their limited leisure time, while providing technology that allows the merchant to stay in direct contact with their customers. The Zoomline service is available to both consumer and merchants as a free download, via iTunes, Google Play or from your browser at http://zoomline.com. The individual nightclubs/restaurants set a price based on the size of their lines by using the principals of supply and demand. That price is displayed to everyone in real-time on the app, providing users price awareness and the option to gain immediate access to that venue for the exhibited price.
"Zoomline is exactly what the restaurants, nightclubs, and bars that understand the importance of social media are looking for. In an age where information and instant results are critical, Zoomline delivers," says Mike Bondra of The RDP Group.
Zoomline's API (Application Programming Interface) leverages the power of Facebook allowing information to be captured via QR codes each time someone uses Zoomline. The information is then available to merchants for direct "sniper marketing" to the customers' Zoomline inbox versus a shot gun approach, saving millions in advertising.
Zoomline CEO Rod Stephan says, "The world is changing. Leisure time is priceless to many. Hundreds of thousands of people choose to walk away from their desired venue daily because the wait is going to be too long. Let's face it, we have become the A.D.D. (Attention Deficit Disorder) generation. We all want things right away." With Zoomline, the option is available for anyone to assess whether the price of convenience set by the venue equates to the value they place on their time.
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