Zoomingo -- a free "shopping discovery" app that launched today for both iPhone and Android smartphones, along with a companion website (" />
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Zoomingo Launches "Shopping Discovery" App That Helps Consumers Find Sales on Fashion, Beauty and Home Items at Local Stores

Free App for Both iPhone and Android and Companion Website Gives Shoppers Access to Local Sales, Without Scanning Bar Codes (October 12, 2011)

SEATTLE, WA -- (Marketwire) -- 10/12/11 -- Shoppers now have access to the best local sales on apparel, beauty, shoes, handbags, jewelry, kids and home items they want with Zoomingo -- a free "shopping discovery" app that launched today for both iPhone and Android smartphones, along with a companion website (www.Zoomingo.com) that helps shoppers plan local shopping trips.

Zoomingo -- a take on "Zoom-in-and-go" -- offers shoppers instant access to a compilation of thousands of sale items from more than 70,000 local retail outlets and boutiques, delivering results in an easy-to-browse, easy-to-use format. Zoomingo also encourages shoppers to share their shopping discoveries with other members of the Zoomingo community -- giving consumers even more information about sales in their area, and enhancing the app's reach to smaller stores and boutiques.

Zoomingo's community crowd-sourcing infrastructure also features "Deal Scouts" in cities around the country who post sales and elicit feedback from users on the sales they've found.

Consumers prefer in-store shopping
While the adoption of smartphone usage has skyrocketed in recent years and nearly 80 percent of consumers use their phones to help them shop, get product information, or identify the best prices (2011 Google Trends study), shopping in-store is still "in" for most consumers. In fact, 85 percent would rather shop in a store (International Council of Shopping Centers, 2009), especially when purchasing such tactile and highly personal items as clothing, shoes, jewelry, handbags, beauty products and home goods.

"Shoppers have always preferred the in-person shopping experience and the instant gratification of getting the items they want," said Shirish Nadkarni, co-founder of Zoomingo. "Rather than facilitating online purchases, Zoomingo gives shoppers a convenient online and mobile shopping tool to help them shop more efficiently in local retail stores."

Finding fashion and home goods for less
Not to be confused with price comparison apps that require bar code scanning to find prices online, Zoomingo provides instantly relevant results and directs consumers to local sales on items that they can purchase immediately.

"Price comparison apps don't always work, especially for the trillion dollar fashion, beauty and home markets, where inventory is constantly changing," said Nadkarni. "Zoomingo helps shoppers find the sales quickly and easily while they're out shopping, saving them time and money."

Beyond delivering sales information on items shoppers want, the app also has far-reaching marketing potential for retailers who want to increase sales and traffic.

"Frustrated with the less than stellar impact of traditional advertising and marketing instruments, retailers are increasingly in search of innovative solutions that bring shoppers into their stores," said Shiv Bakhshi, principal analyst at Mobile Perspectives. "Any app that helps their sales efforts through timely discovery and that may drive foot traffic through the store is likely to be welcomed by retailers."

Zoomingo is available for immediate download in both the Apple AppStore and Google Android Market. For more information on Zoomingo, please visit us at www.Zoomingo.com, on Facebook at www.facebook.com/Zoomingo, and on Twitter via @Zoomingo.

About Zoomingo
Zoomingo was co-founded by Krishnan Seshadrinathan and Shirish Nadkarni, who also co-founded Livemocha, the world's largest language learning website with more than 10 million users. Nadkarni also founded mobile email pioneer TeamOn, which was acquired by RIM in 2002. Nadkarni left Livemocha in 2011 and had the opportunity to spend a lot of time with his wife -- an avid shopper. The experience of going from one store to another in the mall to find interesting things on sale quickly became tedious. Often, his wife might find an item, but not buy it because she wasn't sure if there was something similar that was cheaper in another store. As a self-described "typical male shopper," Nadkarni found the process time-consuming and frustrating, and searched for an app to help. Price comparison apps weren't always reliable, and retailer mobile apps were geared to making online purchases. Nadkarni knew there had to be a better way -- and the idea of Zoomingo was born.

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