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Zona Design Helps Launch History Channel En EspaņolCreates complete network launch package with logo, spots, IDs, and opens (January 21, 2005)
After numerous successful collaborations, The History Channel returned once again to Hispanic-owned ZONA Design, Inc. for their network design expertise. For The History Channel en espaņol, the new 24-hour television network dedicated to the important and growing Spanish-speaking audience in the U.S., ZONA created a network launch package which includes a network logo, promotion and line-up packages, image spots (one :60, one :45, and two :30s), an ID package (four :20s and four :10s), and four interstitial openings.
The History Channel en espaņol, which began airing in June, presents a wide range of Spanish-language programming, including documentary specials and series reflecting historical topics, focusing on great dramatic moments and events, as well as the pivotal figures in history. The channel will highlight both world and Latin American history.
For the new Spanish-language service, ZONA Design, the New York-based motion design studio, created on air package with a distinct Hispanic flavor. ?The ZONA team and I created a package that exudes a Latin energy. Although we kept the spirit of The History Channel, we shifted and expanded the color branding utilizing warm tones - café con leche, ocean blue, emerald - and created animations using language and a design based on the chambered nautilus that represents time, travel and creates a distinct personality for the new channel, explained ZONA Creative Director Zoa Martinez. ?The animations resolve naturally to a customized typographic treatment. How much more Hispanic can you get then when a Latina herself me! - designs and hand writes ?en espaņol for The History Channel logo, she added
"For The History Channel en espaņol there was only one choice, ZONA Design. Zoa knows this market. It is in her blood, ? said Timothy Nolan, Director Special Projects, Consumer Marketing, The History Channel. ?ZONA has worked with us on many projects in the past the relaunch of History International network, Military History, Reign of Terror, and American Classics, among others. Zoa always comes up with a unique marketing and branding solution for our network whether shes creating images for the general or Hispanic market.
In addition to Director/Creative Director Zoa Martinez, ZONAs seasoned team, known for their distinctive and effective designs, included Executive Producer Dennis Fluet; Designers Mark Lee, Agnes Nowakowska and Christian Acker; Composite Artist/Motion Art Director Fabien Leon;Composite Artists Carlos Molina, Keith Yin Yan, Rob Sabatini and Supara Sophunwasu. ZONA utilized ADOBE After Effects, Illustrator, and Photoshop in the execution of this project.
The History Channel en espaņol was represented by Timothy Nolan, Director Special Projects The History Channel Consumer Marketing.
About The History Channel En Espaņol
The History Channel En Espaņol is a 24/7 network that features Spanish language programming of interest to all Latinos, including special features that focus on Latino heritage and achievements as well as the Spanish language versions of signature series from The History Channel. It is the latest addition to the brand that also includes The History Channel and History International.
About ZONA Design
ZONA Design, founded in 1999, is an award winning multi-disciplined design agency creating results driven work that is bold and direct for all points of contact with the consumer in the general, Hispanic, and youth markets. The companys portfolio includes high profile projects for Disney/ESPN Networks, AOL Time Warner Networks, 5Boro Skateboards, Discovery Communications, Encore Media Group, Rainbow Media Holdings, Chrysler, Dodge, and the various A&E Networks.
ZONA Design, Inc. is headquartered in the Empire State Building, 350 Fifth Avenue, Suite 321, New York, NY 10118. For additional information, or to see a reel, contact VP/Executive Producer Dennis Fluet at [email protected] or by phone at 212.244.2900. Visit the ZONA Design web site at www.zonadesign.com. ZONA Design is a certified Minority Woman Business Enterprise from the NYNJ Council (NMSDC) and New York City.
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