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Zoic and Arnson Create HD Videowall Experience For EA

Exciting, totally original presentation immerses E3 attendees into the world of EA videogames (May 26, 2005)

The first thing E3 attendees saw when they walked through the doors of the high-energy videogame convention was an expansive booth for EA featuring an immersive 360 degree HD video surround experience that showcased some of the developers next generation and leading titles. For this project, the creative agency Arnson Communications called upon the team at Zoic Studios to help bring this one of a kind experience to life for Electronic Arts.

In the planning stages, Todd Arnson approached Zoic Studios with his vision. Zoic advised on the technical spec and creative execution of the presentation for the 13.5-foot high x 188-foot long circular environment. The company, led by Zoic Visual Effects Supervisor Andrew Orloff, was also selected to animate two segments of the show: cinematics for EA's promotion of "FIFA" and "The Godfather." For "FIFA," Zoic worked with next generation game assets, placing high-resolution characters into a hyper-realistic soccer stadium environment with moving crowds, lifelike plays and true-to-life characterizations. For "The Godfather," Zoic drew upon the classic film to present a rich scene that is lush with detail and layers of complexity worthy of the feature's (and the game it has inspired) aesthetic.

Once "FIFA" and "The Godfather" segments were completed, Zoic was responsible for the overall assembly of various animated segments provided by the Arnson internal design-production team, EA in-house teams, and a number of other select cg animation vendors. The completed assembly delivered a flowing eight-minute plus presentation that features nearly 300,000 frames of HD material. This involved the manipulation of over three terabytes of data per day, which was assembled and layered in a little over one week. The project utilized a complete spectrum of hardware and software including flame, Maya, After Effects and Mental Ray.

Arnson Communication Credits:
Executive Producer: Todd Arnson
Creative Director, EA Brand: Derich Wittliff
Creative Director, EA SPORTS Brand: Ismael Obregon
Visual Effects Supervisor: Kathy Siegel
Brand Packaging Producer: Scott Tinter
Creative Director, FIFA: Aaron Sternlicht
Producer, FIFA: Neil Ingram
Creative Director, Godfather: Aaron Hendricks
Producer, Godfather: Joan Zierler

Zoic Credits:
VFX Supervisor: Andrew Orloff
Executive Producer: Gina Fiore
Producer: Daniel Brimer
Godfather Supervisor: Lochlon Johnston
FIFA & Projects Technical Supervisor: Barry Dempsey
Lead Animator, FIFA & Godfather: Jake Bergman
Lead Compositor, FIFA: Don Kim
Lead Compositor, Godfather: Sean Apple
Lead Compositor, Final Show Assembly: Brian Conlon
Visual Effects & Animation Coordinator: Liesl Dano
Editorial: Dmitri Gueer
Head of Engineering: Saker Klippsten

About Zoic
Zoic is an award-winning visual effects and digital production studio that combines leading technology with multi-disciplinary artists to create original and imaginative projects for film, television, commercials and music videos. In addition to EA, recent Zoic projects include the upcoming Joss Whedon-directed feature release "Serenity," television episodics "CSI: Crime Scene Investigation" and "CSI: Miami," commercial campaigns for HP, the recent music video promo for Ford and American Idol, as well as the acclaimed viral campaign for MINI.

For more information on the company, visit or for details on this project please contact Gina Fiore @ 310.838.0770.


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Related Keywords:Zoic, Zoic Studios, Arnson Communications, Electronic Arts, E3, Videowall, cg,

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