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Zoic Takes A Wild Ride With Ford And American Idol

Charged with creating a complete CGI roller coaster ride taking contestants for wild ride (May 13, 2005)

Zoic Studios has just completed a :45 music video for American Idol sponsored by Ford Motor Company. For the May 11th show, Zoic was charged with creating a complete CGI roller coaster ride that takes the contestants of American Idol for an exciting ride.

The video begins in a normal city setting with one of the Idol contestants pulling up in the Ford Focus ZX3 SE. When he emerges his hair is in disarray. The other Idols want to know what has happened to him but instead of telling them he encourages them to get into the car so they can experience it for themselves. Once they all get in the car it begins to rise up as if by magic, and then it is revealed that it is being lifted by the rails of a rollercoaster. The Idols are amazed and more than a little unsure as the track grows before them and the car takes off on a wild ride.

The track and nighttime cityscape were all CGI generated by Zoic Studios as were some of the wide angles of the car. The video was created with the Idols being filmed live action against green screen in the car along with select shots filmed with motion control. Using Flame & Combustion Zoic pulled keys and completed selective rotoscoping to pull the Idols from the green screen background and then composited them with the CGI city scenes. The total animation and composite running time is approximately 30 seconds. Turn-around time was a whirlwind as the ride depicted: The shoot took place on May 8th and Zoic delivered the spot for air May 11th.

About Zoic
Zoic is derived from the ancient Greek word for "being" or "life." As a suffix it is used to designate vast time periods eras, epochs, ages. The words "Visual Evolution" reflect both the current era and Zoic Studios' purpose to evolve the art and technology of the moving image. Launched by Executive Producer Steve Schofield, and Creative Directors Chris Jones and Loni Peristere, Zoic Studios is a leader in visual effects and CG animation in the commercials, music videos, feature film and episodic television arenas. Since its inception, the company has created award-winning effects and digital animation for numerous television shows such as Buffy the Vampire Slayer, Crime Scene Investigation, Battlestar Galactica and Firefly for which Zoic won the 2003 Emmy for Visual Effects. Zoic has also contributed to commercials for HP, Chevy, SBC, KIA, NAMCO, as well as broadcast packages for Jetix and NBA Live. Music videos for Story of the Year Blue Man Group and Mudvayne have felt the Zoic touch. Feature film audiences can see Zoic's visual effects creativity in the feature film releases Van Helsing, Day After Tomorrow, Spider-Man 2 and Serenity.

For more information visit

Advertising Agency: JWT/Detroit, MI
Creative Director + Executive Producer: Carl Spresser
Account Director: Kerry Doyle
Account Supervisor: Quan Phung

Visual Effects: Zoic Studios/Los Angeles, CA
Lead Flame Compositor: Marguerite Cargill
Flame compositors: John Shirley, Alan Lateri and Tony Graf
Combustion Artists: Lane Jolly, Chris Hopkins and Rachel Keyte
Lightwave Artists: Steve Graves, Dustin Adair and Geoffrey Marks
Producer: Leighton Greer
Visual Effects Supervisor: Rocco Passionino

Production Company: The Board @ Plum Productions/Los Angeles, CA
Executive Producer: Cody Ryder
Director: Stefan Smith
DP: Roman Jacobi

Editorial: Union Editorial/Santa Monica, CA
Editor: Scott Tremblay


Page: 1

Related Keywords:Zoic, Ford, American Idol, CGI, Flame, Combustion, rotoscoping, composited, green screen, animation, Rocco Passionino, Union Editorial,


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