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Zoic Studios Help Bring New HP "Francois II" Spot To Life

Partners again with Goodby & Paranoid Projects: Tool (June 14, 2005)

Continuing a successful collaboration with Goodby, Silverstein and Partners and Director Francois Vogel of Paranoid Projects: Tool, Zoic Studios has just completed the visual effects on HP's "Francois II" which showcases the capability of the HP Photosmart 375 in the style and flair that has placed HP advertising into the popular cultural lexicon. Last year's spots, "Francois I" and "Picture Book," were both recent Clio winners garnering the Bronze and Silver for Best Visual Effects respectively.

For "Francois II," Director Francois Vogel takes the self portrait of "Francois I" to the next level, artfully framing his face and then creating frames within to illustrate the expediency and versatility of the HP Photosmart 375 printer, which prints photos without a computer in less than :60.

To view the spot, please visit:

In order to execute this seamless altered reality, Zoic Studios composited various layers of imagery using After Effects and finishing in HD via the flame. Key to this process was a close collaboration with Francois Colou, Francois Vogel's visual effects supervisor, who provided Zoic with a conceptual road map for the project in After Effects. Stateside, Chris Jones oversaw the Zoic Studios team as they created the final version. In addition to being a great spot, "Francois II" is a tribute to the modern workflow and today's borderless production process.


Spot Title: Hewlett Packard Digital Photography "Francois II" :30
Airdate: June 6, 2005

Agency: Goodby, Silverstein and Partners/San Francisco, CA
Creative Directors: Steve Simpson/Rich Silverstein
Art Director: Antonio Navas
Writer: Steve Simpson
Executive Producer: Josh Reynolds
Assistant Producer: Alex Lind

U.S. Production Company: Paranoid Projects: Tool/Santa Monica, CA
Director: Francois Vogel
Executive Producers: Claude Letessier, Phillip Detchmendy
DP: Yves Kohen
Head of Production: Amy Delossa
Line Producer: Mark Fetterman

Paris Production Company: Paranoid Projects/Paris, France
Executive Producer: Claude Letessier
Line Producer: Astrid Serafini
VFX Creative Supervisor: Francois Colou, Paranoid Projects, Paris

Visual Effects: Zoic Studios/Los Angeles, CA
Executive Producer: Steve Schofield
Producer: Trista Wahl
Creative Director/VFX Supervisor: Chris Jones
After Effects Artists: Kyle McCulloch, Jared Sandrew, Christina Garranchan, Antony Graf

Telecine: Company 3/Santa Monica, CA
Colorist: Mike Pethel

Editorial Company: Chrome/Santa Monica, CA
Editor: Hal Honigsberg
Executive Producer: Deane Mehling
Producer: Cristina Matracia
Assistant Editor: Dean Miyahira

Title Design/Motion Graphics: Prologue/Malibu, CA
Executive Producer: Phyllis Weisband
Designer: Kyle Cooper
Designer/Animator: Stephen Schuster
Animators: James Choi, Gary Mau

Music Supervision: Agoraphone/New York, NY
Music Supervisor: Beth Urdang
Track: The Robins "Out Of The Picture"

Audio Post: LIME/Santa Monica, CA
Mixer: Loren Silber

V.O. Artist: Ron Livingston

About Zoic
Zoic is an award-winning visual effects and digital production studio that combines leading technology with multi-disciplinary artists to create original and imaginative projects for film, television, commercials and music videos. In addition to EA, recent Zoic projects include the upcoming Joss Whedon-directed feature release "Serenity," television episodics "CSI: Crime Scene Investigation" and "CSI: Miami," commercial campaigns for HP, the recent music video promo for Ford and American Idol, as well as the acclaimed viral campaign for MINI.

For more information on the company, visit or for details on this project please contact Gina Fiore @ 310.838.0770.


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Related Keywords:Zoic Studios, Goodby, Silverstein and Partners, Francois Vogel, Paranoid Projects: Tool, visual effects, HP, Photosmart 375, Visual Effects, composited, After Effects,


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