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ZipList Teams Up with aisle411 to Help Shoppers Easily Locate Grocery Items at Their Favorite Stores

  (October 04, 2011)

Sterling, VA. (PRWEB) October 04, 2011

ZipList, Inc. (, the market-leader in online and mobile grocery list and recipe box management, announced today their integration with aisle411, the premier mobile retail navigation service that saves shoppers time, money and frustration by helping find what they are looking for in-store. With more than 30 ZipList partners to date, this new relationship will make it easier for foodies to track down each grocery item on their shopping list at thousands of retail locations in aisle411s network.

Existing ZipList users will be able to see and access their recipe boxes and shopping lists within aisle411s iPhone application, available for free. When users add or delete items, or discover and save recipes through aisle411, it will automatically sync with users ZipList accounts. The result is a truly universal recipe box and grocery-shopping list available anytime someone goes shopping.
The combination of ZipLists personalized meal recommendations, single click conversion of ingredients to shopping lists and aisle411s unparalleled access to grocery store layouts and aisle maps makes for simple in-store navigation. Shoppers save both time and money avoiding backtracking to locate items on their lists, and falling prey to tempting impulse buys.

Our partnership with aisle411 takes us one step closer to creating a happy, stress-free grocery shopping experience for our users, said Geoff Allen, founder and CEO of ZipList. Now when you want to make a recipe you discovered and saved on ZipList, we can highlight exactly where to go in the store to get those items and display offers to save you money on the way.

Working with ZipList to power our recipe engine and shopping lists provides another opportunity to ensure shoppers have convenient access to the list of ingredients and shopping items they need, no matter where they are, said Nathan Pettyjohn, CEO, aisle411. We want to eliminate the headache of having to go back to the store to buy forgotten items, or the wasted time spent wandering around looking for elusive products by giving users the easiest way to go from aisle to aisle to find exactly what they want with a simple, enjoyable shopping experience.

The aisle411 App is available for free from the iPhone App Store or from with Android support coming later this year.

Helping Partners Connect with Consumers
ZipList powers more recipe box and shopping list features on online and mobile lifestyle sites and apps than any other provider. Consumer packaged good manufacturers (CPGs), media publishers, grocery retailers and mobile developers can directly embed ZipList functionality into their web and mobile products, enabling consumers access to their single, personal grocery lists or recipe boxes while staying within a fully branded experience. Integrated mobile capabilities allow partners to offer a seamless online and offline experience, even while consumers are in the store. Interested partners, including recipe sites and food blogs, can contact ZipList at partners(at)ziplist(dot)com.

To date, nearly 500,000 people have used ZipList on, partner websites and mobile apps, adding millions of items to their weekly grocery lists. For more on ZipList, please visit

About ZipList, Inc.

ZipList is a market-leading online and mobile shopping list and recipe management service that enables shoppers to create and share grocery lists with family members. Users can arrange their lists by aisle or store, and can save recipes to a central recipe box. ZipList has partner tools, fully-branded white label experiences and SDKs available to enable media, lifestyle, grocery retail and consumer packaged goods properties to incorporate shopping list and recipe box features into their own sites and mobile apps. ZipList features can be found on,, Marthas Everyday Food iPhone app and various food blogs and websites. ZipList is on the web at
Follow ZipList on Twitter at or become a Facebook Fan at ZipList is also available as a free mobile app for iPhone and Android users. For more on these mobile apps, visit


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