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ZipList Teams Up With Simply Recipes to Add a Fully-Branded Online Recipe Box and Shopping List

  (March 22, 2012)

Sterling, VA (PRWEB) March 22, 2012

ZipList, Inc. (http://www.ZipList.com), a leader in online and mobile shopping lists and recipe boxes, with partners that include MarthaStewart.com, The Daily Meal and Joy of Baking, as well as more than 125 top food blogs, today announced that award-winning food blog, Simply Recipes, has teamed up with ZipList to integrate a fully-branded recipe box and grocery list in order to enhance the experience of food lovers and recipe-hunters who frequent the site.

Simply Recipes (http://www.simplyrecipes.com) was launched in 2003 by Elise Bauer, a Stanford graduate and former Silicon Valley executive. What started out as a small family recipes blog blossomed into a go-to recipe website that attracts more than seven million unique visitors each month. Simply Recipes has received numerous accolades, including Best Recipe Blog in the Foodbuzz Blog Awards and a place on Gourmets Favorite Food Sites. Elise was also highlighted as one of eight of the very best food bloggers by Forbes.com.

Recipes found on Simply Recipes can be saved to a universal recipe box that syncs across the web and mobile with any other ZipList powered website, including ZipList.com and free ZipList Android and iPhone apps. Users can save recipes and manage their shopping lists and recipe boxes directly from within Simply Recipes.


Simply Recipes offers an easy-to-make collection of friend- and family-tested recipes for the everyday cook, and were excited to be able to work together to help readers engage and act on these cooking experiences, said Geoff Allen, Founder and CEO, ZipList, Inc. These new recipe tools allow users to have one automated, easy-to-use recipe box and shopping list no matter where they are.

What ZipList offers is something I've been dreaming about for Simply Recipes for years. My readers have been asking for the ability to save their favorite recipes to a personal recipe box, and I'm more than thrilled to finally be able to bring it to them, said Elise Bauer, Founder, Simply Recipes. ZipList is a perfect fit for Simply Recipes. I love that my readers can now not only save the recipes, but add ingredients to their shopping lists as well. I also love the way that ZipList works with some of my favorite food blogs, like Kalyn's Kitchen and Leite's Culinaria, so my readers can have a place to keep their favorite recipes from all of our sites, not just Simply Recipes.    

ZipList enables food publishers and bloggers to add a fully-brandable recipe box, recipe search and grocery shopping list solution to their websites. The solution is free and allows food publishers to offer best-in-class, full-featured solutions, while maintaining their own personal brands. Top food blogs that have integrated these popular features into their websites include RecipeGirl, Skinnytaste, Southern Plate, Two Peas & Their Pod, $5 Dinners, Kalyns Kitchen, Copykat Recipes, Leites Culinaria, Plain Chicken and TidyMom, among over one hundred others.

ZipList gives users the ability to create the most comprehensive online recipe library, where they can sort through dishes based on ingredients, social trends and popularity, prep time and more. Users recipe boxes can be shared and accessed through their mobile phones, either by text or the iPhone and Android applications, online, through instant message, and via email. To date, more than one million people have used ZipList on ZipList.com, partner websites and mobile apps, adding more than 12 million items to their weekly grocery lists.

Helping Partners Connect with Consumers

ZipList powers more recipe box and shopping list features on online and mobile lifestyle sites and apps than any other provider. Consumer packaged good manufacturers (CPGs), media publishers, grocery retailers, broadcasters and mobile developers can directly embed ZipList functionality into their television shows, web and mobile products, including online and mobile ads, enabling consumers access to their single, personal grocery lists or recipe boxes while staying within a fully-branded experience. Integrated mobile capabilities allow partners to offer a seamless online and offline experience, even while consumers are in the store. Interested partners can contact ZipList at partners(at)ziplist(dot)com.

About ZipList, Inc.

ZipList is a market-leading online and mobile shopping list and recipe management service that enables shoppers to create and share grocery lists with family members. Users can arrange their lists by aisle or store, and can save recipes to a central recipe box. ZipList has partner tools, fully-branded white label experiences and SDKs available to enable media, lifestyle, grocery retail and consumer packaged goods properties to incorporate shopping list and recipe box features into their own sites and mobile apps. ZipList features can be found on MarthaStewart.com, Marthas Everyday Food iPhone app, Skinnytaste, Simply Ming on PBS, and on over 5,000 food blogs and websites. ZipList is on the web at http://www.ZipList.com.
Follow ZipList on Twitter at http://www.twitter.com/ZipList or become a Facebook Fan at http://www.facebook.com/ZipList. ZipList is also available as a free mobile app for iPhone and Android users. For more on these mobile apps, visit http://www.ZipList.com/apps.

Read the full story at http://www.prweb.com/releases/2012/3/prweb9313299.htm.


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