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Zerto Alliance Partner Program Launches for Award-Winning BC/DR Solution

Program Broadens Reseller Ability to Protect Customer Data and Increases Revenue Opportunities (February 14, 2012)

LAS VEGAS, NV -- (Marketwire) -- 02/14/12 -- VMware Partner Exchange -- Zerto, the industry's first hypervisor-based replication solution provider, today announced the launch of its Zerto Alliance Partner (ZAP) program. Zerto has previously established partnerships with value added resellers (VARs) and has formalized the program due to rising demand. To date, Zerto has a total of 24 channel partners who joined during a pilot program including Right! Systems and Unique Digital in the U.S. and Consolidate-IT in Europe.

"Demand for Zerto solutions has been growing at a remarkable pace -- driven largely by enterprises who realize that we provide them with virtual-aware, enterprise class data protection that is unique in the Disaster Recovery market," said Ziv Kedem, CEO and Co-founder, Zerto. "We are very excited to launch this program and expand our sales efforts by growing relationships with new and existing partners."

Zerto's new program includes a channel recruitment initiative focused on resellers targeting medium and large enterprises. The program is designed from the ground up to help resellers extend their VMware service offerings and increase profitability by offering the most comprehensive BC/DR solution. Zerto Alliance Partner program resellers will enjoy financial incentives including reseller discounts and rebates, joint marketing, training and technical support programs.

According to Tony Matlick, Storage Solutions Manager, Right! Systems, "Before Zerto, our customers were extremely limited in their replication options, typically constrained to using the offerings provided by their primary storage manufacturer or backup application. Zerto changes the game, making enterprise class replication with extremely granular recovery capabilities in the virtualization space a reality. Now our customers have an option, and once they see the tight virtualization integration and feature set of the Zerto offering, array based replication can seem archaic."

The Zerto Alliance Partner program is open to qualified partners with expertise in virtualization, specifically VMware solutions. Key benefits of the new program for potential partners include:

  • Free, tier-based program aligned with reseller sales objectives
  • Software-only solution that is unique in the marketplace and well received by customers, analysts and industry experts
  • On-site and online technical and sales training to build a high comfort level with hypervisor-based replication technology
  • Joint marketing at events, plus collateral materials and templates
  • Partner portal for deal registration and access to all resources including detailed product information, white papers, and recorded webinars

As part of the program, partners will have broad access to Zerto technical and training resources, sales incentives and marketing tools. To learn more about the program, please visit the Zerto Alliance Partner (ZAP) page. Companies that are interested in joining the program can contact Zerto. View the current ZAP program partners here.

Zerto Virtual Replication has recently won's 2011 Product of the Year Gold award in Backup and Storage, Best of Show at VMworld 2011, a Gold award in the Business Continuity and Data Protection category and a Cloud Award for 'Most Promising new Startup' in the cloud computing industry . Read more about Zerto's industry awards here.

About Zerto
Founded by a team of storage industry veterans, Zerto provides enterprise-class business continuity and disaster recovery solutions for virtualized infrastructure and the cloud. Zerto Virtual Replication is the industry's first hypervisor-based replication solution for tier-one applications, replacing traditional array-based BC/DR solutions that were not built to deal with the virtual paradigm. Backed by U.S. Venture Partners, Battery Ventures and Greylock Partners, Zerto is headquartered in Israel and the United States. For more information, please visit:

Social Media Links for Zerto:




George Morin
Fusion Public Relations
(212) 651-4219

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Related Keywords: hypervisor, replication, disaster recovery, business continuity, cloud, channel, partner, USA, Israel, Marketwire, , Financial, Gold, Business, disaster,

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