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Zeros & Ones Offers More Details on its DV Compression Technology(July 12, 2001)
The company claims that its new compression engine, code-named "MC-10," integrates more than 100 individual processes, ranging from HD image quality enhancements at the sub-pixel level during pre-compression stages, to pixel-by-pixel motion tracking and processing in the compression stages.
The company says that MC-10 can successfully compress scenes, such as backlit hair or fields of tall grass, that don't compress well using conventionally available methods such as MPEG and MPEG2.
The company also says MC-10 eliminates "banding," a common problem associated with compression especially in the high-end digital visual effects industry.
"The pre-compression high-definition image enhancing processes of MC-10 can be spun out into several highly desirable stand-alone products," stated Allen Crawford, VP Strategic Development for Zeros & Ones and former Digital Visual Effects industry executive. "The way that MC-10's 'BetterThanSource' filtering process can remove scratches from film is mind-blowing, and that's just one of many applications. MC-10 will give filmmakers exciting new tools with which to push the quality envelope, not just for DVD releases, but in theater applications as well."
"MC-10 achieves its remarkable image quality because it is based upon the way the human eye perceives moving images, rather than just mathematically crunching numbers," stated Zeros & Ones' Chairman and CEO Robert J. Holtz. "The MC-10 mission is to achieve zero perceivable artifacts - something no commercially released comparable product we are aware of has achieved to date. We believe there is awesome power in being able to cast five times the satellite TV or cable channels into the home with equal or better quality than what exists today."
Phase Three of the MC-10 project, now underway, is to integrate all of the 100-plus pre-compression and compression processes into a single-pass compression tool, with the ultimate result yielding real-time compression at unprecedented image quality levels.
Phase Four will be to commercialize and license MC-10, as well as turn several of its processes into individual products.
For more information, visit www.zerosones.com
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