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Zero Mass FX Chooses Vital Idea as a Strategic Partner

(December 07, 2001)
Vital Idea Inc. an up-and-coming provider of post production services, visual effects consulting, and custom software development, announced today that it has been selected by Zero Mass FX to provide visual and computer generated effects services.

Vital Idea will provide Zero Mass FX with a range of services including effects supervision, computer generated (CG) imagery, 2d/3d animation, custom software development, and support for new technologies. Vital Idea's team will be responsible for supervising effects development and execution for Zero Mass FX.

"I was so impressed by the scope and quality of their work on both the commercial and feature side," said Sarah Mahoney, Executive Producer at Zero Mass. "They will be a tremendous asset to Zero Mass providing both creative and technical expertise to our growing facility."

"Harnessing business relationships is becoming a key strategy in the post production industry today," said Paal Anand, Effects Supervisor at Vital Idea. "Vital Idea is poised to take on the challenges usually presented to the larger institutions by leveraging our ability to build these relationships."

About Zero Mass FX

Zero Mass FX is division of edit house TNT Media Services. Services offered by the company include: visual effects design, layout and R & D; plate supervision; visual effects direction; motion control; miniatures, 3D character animation; 3D synthetic background actor creation; 3D set extension and environmental manipulation; inferno, flame and Henry compositing; smoke on-line editing; and post-production management.

About Vital Idea

Vital Idea Inc. is a provider of products and professional services directed towards the post production community. Vital Idea is constructed of targeted business units: VitalWare, VitalPro, and VitalPrep. VitalWare provides hardware and custom software for purchase and lease.

VitalPro provides professional post production services with a total quality management approach to project management. VitalPrep provides training services for high-end hardware and high-end/proprietary software solutions.

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