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Zenprise Quarterly Cloud Report Identifies Key Trends Regarding Corporate Adoption of Mobile Devices

Data From Asia Pacific/Japan Added; iOS Continues as Dominant Platform Overall; Number of Blacklisted Apps Growing (May 15, 2012)

REDWOOD CITY, CA -- (Marketwire) -- 05/15/12 -- Zenprise®, Inc., the leader in secure mobile device management (MDM), today released its quarterly cloud report. The Zenprise MDM Cloud Report draws data from the Zencloud™ solution to identify key trends in enterprise mobile device adoption.

The report, assembled from Q1 2012 data, includes insights into which mobile applications are being blacklisted* and whitelisted**, the potential drivers for each, which mobile operating systems are most prevalent in the enterprise, and which security policies are being implemented for mobile devices. The findings demonstrate that companies are not only embracing the bring your own device (BYOD) trend; they are beginning to implement the strategies and applications to optimize their mobile business.

Among the key trends in this report:

  • Advanced capabilities including Mobile DLP are gaining traction. Zenprise sees this as a signal of organizations shifting from just securing devices to securing data on devices.
  • Customers are leveraging more diverse and sophisticated policy types, such as certificate services, GPS, and application restrictions.
  • Customers are using the Zenprise Enterprise App Store functionality to promote and distribute apps to employees.
  • There were three times the number of applications blacklisted and whitelisted vs. Q4 2011. Blacklisting is still used more frequently than whitelisting, although now more so for security vs. just productivity reasons.

"As companies evolve their mobile device strategy from simply dealing with BYOD to truly optimizing their mobile businesses, we're seeing a number of key trends emerge worldwide," said Ahmed Datoo, Zenprise CMO. "Companies are focusing on how to keep their devices, applications, network and data secure while providing employees the applications and access to the mobile resources they need to be productive. This is really the beginning of MDM 2.0."

Device and Data Security are Key
Securing and managing corporate data is quickly becoming a key concern for IT administrators. This is highlighted by the fact that 15 percent of Zencloud customers with iOS devices are now distributing content from Microsoft SharePoint and setting enterprise mobile data leakage policies in their Zenprise administrative consoles. In addition, more than half of enterprises using Zencloud are now enabling internal application access via Mobile App Tunnels, or app-specific, VPN-like encrypted tunnels.

The Zenprise Q1 2012 Cloud Report also finds an increasing number of customers leveraging the Zenprise Enterprise App Store (EAS) to promote and distribute applications that they approve and encourage for employee use., WebEx, Adobe, Concur, Xora, Keynote, and SecurID are the most common applications being deployed via the Zenprise EAS today. While the Zenprise EAS allows for greater accuracy in tracking app purchases by the company, we believe the adoption also reflects interest in ease-of-use and productivity enablement.

Device Enrollment-iOS continues to dominate
Similar to last quarter's report (Q4 2011), in North America the iOS platform continues to lead in device enrollments in Zencloud:

  • iOS - 52%
  • Android - 26%
  • Windows Mobile - 22%

The report finds iOS's dominance even more dramatic in Europe:

  • iOS - 71%
  • Android - 23%
  • Windows Mobile - 5%
  • Symbian - 0.3%

The Q1 2012 Cloud Report adds data for Asia Pacific and Japan. In Asia Pacific/Japan, device enrollment is nearly the reverse:

  • Android - 92%
  • iOS - 7%
  • Windows Mobile - 1%

We believe the Asia Pacific/Japan numbers may be influenced by several large deployments and Zenprise relationships with Android handset manufacturers in the region.

While the general trends are in-line with publicly available analyst data, we believe our Windows Mobile numbers are slightly higher than what analysts have reported. Many of these Windows Mobile devices are ruggedized devices for business process workflow-type apps. This trend of organizations providing company-owned devices for line-of-business applications is occurring even while many of the same customers are pursuing a "bring your own device" (BYOD) program in parallel.

Policy Deployments-Passcode is Still King
The most common policy deployed in Zencloud remains the passcode at 47 percent, followed by enterprise resource configurations: VPN at 26 percent, GPS at 24 percent, certificate services for two-factor authentication and single sign-on at 23 percent, and Wi-Fi at 17 percent. After that, we're seeing restriction of device resources or apps (such as the device Google Play, the device camera, or Bluetooth) at 14 percent.

We believe robust configuration of GPS and deployment of restrictive policies indicates momentum toward line-of-business applications. Organizations running their business apps on mobile are more likely to deploy these types of restrictive usage policies than those simply providing corporate access to users on their personal smartphones and tablets. We also think the healthy use of certificate services demonstrates an interest in making life easier for mobile employees by enabling single sign-on for easier network and app access.

Blacklisted and Whitelisted Applications-Angry Birds Still Driving IT Mad
We are seeing more than three times as many blacklisted apps in Q1 than in our last report in Q4, and more than two times as many whitelisted apps. We believe this is another indication of the continuing maturity of customer MDM deployments. The ratio of companies blacklisting apps to those whitelisting apps is two times, and that of app blacklistings-to-whitelistings is 2.4 times.

While Q4's blacklist theme seemed to be focused on productivity concerns (with games like Angry Birds), in Q1 we're seeing apps on the blacklist that point more toward security and data leakage concerns, such as Dropbox, Evernote, and Cydia.

The most commonly blacklisted apps are:

  • Angry Birds
  • Facebook
  • Google Play/the App Store
  • Dropbox
  • YouTube
  • Skype
  • Evernote
  • Cydia

The most commonly whitelisted apps are:

  • Skype
  • Citrix
  • Adobe
  • NitroDesk TouchDown

The "undecided" list (apps that made our customers' blacklist AND whitelist) is growing. This quarter's apps that made both the blacklist AND the whitelist include:

  • Skype
  • Citrix
  • Evernote
  • Keynote
  • Facebook
  • Twitter
  • Dropbox

About Zenprise
Headquartered in Silicon Valley, Zenprise is the leader in secure mobile device management. Only Zenprise protects all layers of the mobile enterprise, keeping organizations secure and compliant. Zenprise MobileManager™ and Zencloud™ let IT say "yes" to mobile device choice while safeguarding sensitive corporate data, shielding the network from mobile threats, and maintaining compliance with regulatory and corporate policies. This gives IT peace of mind, lets executives take their businesses mobile, and makes employees productive while on the go.

Zenprise's extensive list of global customers and partners spans a cross-section of countries and vertical industries including: aerospace and defense, financial services, healthcare, oil and gas, legal, telecommunications, retail, entertainment, and federal, state and local governments.

For more information about Zenprise, please visit or follow us on the Zenprise blog (, Facebook ( and Twitter (@zenprise_inc).

*Blacklist refers to the list of mobile applications that the administrator has identified as malicious or non-compliant. The administrator can set a policy to block blacklisted applications from connecting to the network, or can choose to allow and report on them.

**Whitelist refers to the list of mobile applications that the administrator has identified as acceptable or required. The administrator can set a policy to block devices that have applications beyond those on the whitelist from connecting to the network, or can choose to allow and report on them.

View Zenprise Mobile Device Management Cloud Report - Q1 2012

© 2012 Zenprise, Inc. All rights reserved. Zenprise is a registered trademark, and Zenprise MobileManager and Zencloud are trademarks of Zenprise Inc. All third-party trademarks, trade names, or service marks may be claimed as the property of their respective owners.

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Media Contacts:

Maureen O'Connell
Zenprise, Inc.
[email protected]
+1 650 395 6957

Cristina Thai or Allison Zigulis
North of Nine Communications
[email protected]
+1 415 268 4800

Max Tatton-Brown/ Andrea Berghall
EML Wildfire
[email protected]
+44 208 408 8000

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