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Zenith Launches HDTV Consumer Promotion

Campaign Includes Aggressive Pricing, Zero-Percent Financing Program (December 21, 2001)
Zenith Electronics Corporation today announced a series of incentives -- ranging from zero-percent financing to consumer rebates to aggressive price reductions -- on a number of its digital television (DTV) products.

"While we chose to unveil our new financing program just prior to Christmas, this aggressive consumer promotion is part of Zenith's 2002 program to drive the digital television market by offering HDTV products at increasingly attractive prices," said Rick Powers, Zenith's vice president of sales. "We expect 2002 to be a breakthrough year in terms of digital programming and, as we'll demonstrate at the Consumer Electronics Show in January, Zenith intends to be an aggressive player in the growing HDTV market."

The no-interest initiative, which is backed by GE Capital and runs through Feb. 28, 2002, gives consumers the opportunity to purchase Zenith's award- winning 60-inch widescreen plasma display panel high-definition television (HDTV) display with no down payment, no payments and no interest payments for a year. Zenith also dropped the suggested selling price on this giant, hang- on-the-wall HDTV display (model DPDP60W) to $19,999 from $25,000.

The zero-percent financing offer also applies to the company's flat, thin LCD (liquid crystal display) TVs: the 15-inch HDTV monitor (model ZLD15A1) which sells for $1,299, and the 20-inch EDTV (enhanced-definition television ) monitor (model ZLD20A1), which sells for $2,499.

The consumer rebate program, which as in the case of the zero-financing offer applies to sets purchased through authorized Zenith dealers, extends to the company's broad line of direct-view CRT (cathode-ray tube) HDTV monitors including two 27-inch, two 32-inch and two 36-inch models. Rebates in this limited time offer range from $50 to $150, depending on the model.

To capture a larger share of the market for large-screen HDTV displays in anticipation of the high definition broadcasts of the 2002 Winter Olympics, Zenith also aggressively repositioned its popular line of widescreen rear- projection HDTV monitors. Zenith slashed suggested prices to $2,799 from $3,000 for the 56-inch set (model D56W25), to $3,199 from $3,500 for the 61-inch set (model D61W25) and to $3,499 from $4,000 for the 65-inch set (model D65W25).

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