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Zencoder Selected to Support Khan Academy's World Class Educational Videos on iOS Devices

Cloud Encoding Leader Launches Initiative for Non-Profits and Educational Institutions (March 14, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 03/14/12 -- Zencoder, the performance leader in cloud-based video encoding, today announced it has been selected by Khan Academy to transcode the education non-profit's video catalog for distribution to the iPad. Khan Academy recently launched its Apple iOS application, providing access to its award-winning library of more than 2700 instructional videos. In support of Khan Academy's vision, Zencoder will be providing qualified non-profits and non-profit educational institutions discounted video encoding services.

"Zencoder handles all of our video conversions and prep for the App Store automatically, which is a huge time saver for us. Without them, we'd be going through quite a bit more pain to send our educational videos to the iPad crowd," said Ben Kamens, Lead Developer at Khan Academy.

Khan distributes video through a variety of different outlets and to a wide array of devices. Prior to using Zencoder, Khan's videos were manually processed by volunteers in a time-consuming process. Zencoder not only automates the transcoding process, but also applies a watermark to the video, so proper attribution of the video is preserved when videos are downloaded.

"Khan Academy shows how video can change the world," said Jon Dahl, CEO and founder of Zencoder. "We share Khan's vision of bringing knowledge and education to everyone. To do this, Khan needs to publish video to more and more devices, which has been costly and difficult in the past. Zencoder is changing that, and by offering a discount to non-profits like Khan, we hope to make our technology even more accessible."

Effective immediately, qualified nonprofits can take advantage of Zencoder's encoding service at a reduced rate. Qualified organizations should be registered as a 501c3 organization (in the U.S.) or as an NGO (outside of the U.S.). Nonprofits interested in finding out more information about this program should contact Zencoder at

Zencoder is the fastest and largest video encoding service in the world, and the leader in encoding reliability and scalability. Using a simple REST API, Zencoder's customers can easily access enterprise-quality encoding technology without expensive upfront hardware investments or ongoing maintenance fees. Zencoder works with hundreds of customers worldwide, including PBS, KIT Digital, TwitVid, IGN, College Humor and Yammer.

About Zencoder

Zencoder is the leader in cloud-based video encoding, with the fastest and most widely used solution in the world. Its products enable content providers to quickly deploy Internet video to consumers on virtually any Internet connected device. Zencoder was founded by Jon Dahl, Brandon Arbini, and Steve Heffernan, a team of engineers intent on removing the complexities of putting video online. Zencoder is also the creator of the web's most popular open-source HTML5 video player, Video.js which is available for free download.

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J. Ratkevic

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