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Zecco Announces Partnership With TheStreet

TheStreet and Zecco to Share Investing Content and Trading Functionality (May 11, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 05/11/12 -- Online brokerage site Zecco ( today announced a partnership with TheStreet, Inc. ("TheStreet") (NASDAQ: TST) to offer investing content, including a selection of TheStreet's premium articles, to Zecco users. At the same time, users of some of TheStreet's websites will have access to Zecco's exclusive trading technology, Zap Trade.

TheStreet, Inc. is a leading digital financial media company that distributes its content through online, social media, tablet and mobile channels. "This partnership gives Zecco customers access to one of the most credible sources of investing content available," said Tony Leach, Zecco Vice President of Product Management. "By connecting with TheStreet, our new 'Market Pulse' section provides our customers with a world-class source of trading ideas, making our low commissions a better value than ever."

The partnership will add a symbol-specific real-time news feed, investment commentary, market updates, and premium investing articles to the Zecco website. Much of this content will also be available on other Zecco channels, including Zecco Mobile and Wall Street on Facebook. "We're excited to partner with Zecco, adding portions of TheStreet's premium content, investment commentary and real-time news feeds to enhance Zecco's content offering to its customers," said Elisabeth DeMarse, CEO of TheStreet.

The new content on will be Zap Trade enabled, allowing Zecco customers to place stock trades directly where trading ideas are presented, via Zecco's innovative and proprietary technology. In addition, TheStreet will enable portions of its StockPickr site with Zap Trade functionality, providing users the ability to open a trade ticket and place an order with Zecco Trading directly from StockPickr.

"This partnership adds a critical dimension to Zecco's offering," said Michael Raneri, CEO of Zecco. "Along with our new Trading Center and smartphone offerings, we continue to develop Zecco into a world-class online broker."

Please visit the Zecco website for more information on the new Zecco Trading Center.

About Zecco: Zecco is an online brokerage site for stock, options, and forex traders. Zecco Trading is an online stock brokerage that offers low cost stock trades and low cost options trades. With low commission rates, tons of free research and tools, and spectacular customer service, Zecco is quite possibly the best value in stock and options trading. Learn more about Zecco.

About TheStreet, Inc.: TheStreet, Inc. is a leading digital financial media company that distributes its content through online, social media, tablet and mobile channels. The Company's network of brands include: TheStreet, RealMoney, RealMoneyPro, Stockpickr, Action Alerts PLUS, Options Profits, Chat on TheStreet, MainStreet and Rate-Watch. For more information on TheStreet's business, visit For financial and business news, actionable trading ideas, stock quotes and more, visit via your web browser, follow TheStreet on Facebook and Twitter, visit from your mobile device and access TheStreet through all major tablet platforms.

Electronic trading poses unique risk to investors. Please review our Electronic Trading System disclosure. is a financial portal of Zecco Holdings, Inc., which also provides access to Zecco Trading, Inc.'s and Zecco Forex, Inc.'s trading services. Zecco Holdings, inc. is not a securities broker/dealer. All securities and investments are offered to self-directed investors by Zecco Trading, Inc. Member FINRA / SIPC. Foreign exchange trading is offered to self-directed investors by Zecco Forex, Inc. Zecco Forex, Inc. and Zecco Trading, Inc. are affiliated but separate companies. More information is located on the disclosures page.

Contents, including securities symbols, should not be construed as investment advice or solicitations to engage in securities transactions.

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