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Zazum Wins Coveted Spot in Ad:Techs Startup Spotlight - Competes for Innovation Award in November

  (August 30, 2011)

New York, NY (PRWEB) August 30, 2011

If you went to ad:tech SF this year, you saw that start-ups are now a big part of the program in the new featured Startup Spotlight. New York will witness the second startup competition this coming November. Sixteen startup companies with promising services and technologies for brands and marketers have been selected to participate in this series, and Zazum made the cut!

During four, one-hour conferences each rising digital star will spotlight their technology and services in each of these areas: Gaming, Mobile, Social and Shopper Marketing. Zazum, with its SeeLoveBuy mobile app that makes TV instantly shoppable, will be competing in the Shopper Marketing category.

Additionally, Zazum and the other selected startups will be exhibiting in Innovation Alley on the ad:tech Expo floor, where 8 billion in buying power will be perusing the exhibits. This is not about showing off to the tech community or about getting investors--this one is all about attracting clients, said Susan Rits, founder and CEO of Zazum.

A special advisory board of industry peers selected the lucky companies that present and will determine an ad:tech Innovation Award winner in each category. Winners will be announced during ad:tech NY. Do I think its an honor to be nominated? Yeah. We have a great product and an amazing service to offer advertisers and marketers. But lets be clear, I want the award, Rits said.

Ad:tech is the meeting place for the world's leading digital marketing and service companies as well as 10,000 digital marketers, influential speakers, and domestic and international press. Three hundred exhibitors representing top brands in every major service category packed the show floor in 2010.

About Zazum, Inc.

NYC-based Zazum introduces a revolutionary 2nd-screen platform that makes TV instantly shoppable. SeeLoveBuy for iPhone allows viewers to use their phones to buy products the instant they appear on the TV screen. Zazum creates a new revenue stream for network partners while driving brand engagement, sales and measurable ROI for advertisers.

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