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Zazum Unveils 2-Screen Shop-While-You-Watch, and Advertisers are Dying to Participate

  (July 26, 2011)

New York, NY (PRWEB) July 26, 2011

Fans who have wanted to buy Lindsay Lohans white court house dress, or spent days trying to find that blouse Nancy Botwin wore on Weeds are going to love what Zazum is doing. Shoppable Shorts are videos full of products that viewers can buy as they watch using Zazums iPhone App, SeeLoveBuy As you watch the video with the app on, items in the film pop up on your phone. You can see food, clothes, jewelry, and accessories, find out about the designers, and buy what you like, explained Susan Rits, CEO and Founder.

Zazum released their first shoppable short film this month on iTunes and Vimeo. Milkmade in Manhattan is a six-minute documentary about a business woman, featured recently on The Rachel Ray Show, who makes gourmet ice cream for a select group of customers. But what makes this video unique is that its chock full of clothes and jewelry from local NYC designers that you can buy while you watchincluding the ice cream.

Unlike television shopping channels that are a string of promotional spots for productsnothing more than long adsShoppable Shorts are entertainment in their own right. They are definitely not commercials, Rits emphasized. If you didnt already know youd never guess you could buy all the products in them.

The response from local artists and merchants has been tremendous. Since the only cost to advertisers is a small sales commission, and then only if they make a sale through SeeLoveBuy, barriers to entry couldnt be lower. Everyone wants into the projectwere over-booked for the next film, and already nearly at capacity for the one after that, Rits explained.

This is the first in a series of films in production. As part of our pilot program, weve started a channel on iTunes and Vimeo that were planning to fill with interesting short films that are also shoppable, Rits said. In the works now is a 5-min video about a dinner party featuring home goods and gourmet food available for purchase. In addition, Zazum will be adding designers lookbooks to the channel, full of limited-edition clothes, accessories and jewelry

While a Shoppable Shorts channel is great summer fun, Zazum has bigger plans for its technology. It will be announcing its network debut this fall with several advertisers already queued up and ready to go, and a big advertiser in the wings, watching to see how it all shakes out.

There is nothing new about affinity marketing using television shows. But until now, there was no simple way for audiences to make a purchase while the impulse is strongestwhile theyre watching the show. Its not hard to see the kind of revenue impact this could have on network series with audiences of 10-15 million viewers. Imagine if shows like Extreme MakeoverHome Edition triggered the phones of 100,000 audience members with information about how and where to buy the products theyre looking at, Rits pointed out. We're showing networks how to take advantage of this untapped revenue source.

Fans are pretty excited too. Weve gotten amazingly enthusiastic responses from almost every TV fan weve polled. Everyone has a story about some item they saw on their favorite television show and spent days or weeks trying to track down, with limited success, Rits says. Weve actually had people tell us exactly what TV shows they want to see this forGossip Girl and Portlandia are at the top of the list.

About Zazum
Zazum, Inc. is the pioneering provider of a revolutionary 2screen mobile commerce platform. SeeLoveBuy, Zazum's mobile app, enables audiences to learn more about and instantly purchase the things they see and love on television and in movies. Our groundbreaking technology doesnt just tell you what show youre watching, but what product in each show youre looking atthe moment it crosses the screen.


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