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ZONA Designs ID Spot For Rainbow MediaPromotes launch of DIVINE HD on VOOM (July 12, 2004)
ZONA Design, Inc., a New York-based motion design and branding studio, is once again employing their expertise on a Rainbow Media project.
On June 1 Rainbow Media Holdings LLC (Jericho, NY), the nation's leading high-definition service, broke new ground with the launch of DIVINE HD, a mix of movies and programming of interest to the diverse gay and lesbian audience which is exclusively available to VOOM throughout the continental United States.
The image makers at ZONA Design created a :10 ID (and a :05 cutdown) for DIVINE HD ?celebrating modern gay women in a strong, playful, sophisticated fashion, explained ZONA Director/Creative Director Zoa Martinez. ?We utilized a series of rotating moves on elegantly shot stills, lensed from above, to create a feeling of constant motion in what I believe is a very positive portrait.
Gary Adler, Owner/Creative Director of Four-Eyed Films (Los Angeles, CA), who produced the new channels IDs added, ?We gave the designers creative autonomy as the network wanted to create an anti-brand with no particular color palette, font or music style. Rainbow wanted the designers to bring pure art and a unique vision to each ID. It was easy working with Zoa. She had a very strong image, and convictions, and used every resource at her disposal to create a dynamic, pleasing, positive ID which is beautifully executed. She put it all out there, which I appreciated.
The ZONA creative team, known for their distinctive and effective designs, included Director/Creative Director Zoa Martinez, Executive Producer Dennis Fluet, Senior Designer Mark Lee, Designer Agnes Nowakowska, Composite Artist/Motion Art Director Fabien Leon and Still Photographer Paul Aresu. ZONA Design utilized ADOBE After Effects, Illustrator and Photoshop in the execution of this project.
Representing Four-Eyed Films (Los Angeles, CA) was Owner/Creative Director Gary Adler.
DIVINE's programming will include classic films starring gay icons, musicals, and newer movies with overt and underlying gay themes. Over 100 movie titles have been acquired including films such as: The Producers, The Divine Miss M., Les Cage aux Folles 1 and 2, Birdcage, Kissing Jessica Stein, Priscilla Queen of the Desert, Love Valor Compassion, and Outrageous. Each film will be introduced by one of DIVINE's "HDivas," notable gay personalities who will put each film into the larger gay context for viewers. In addition the "HDivas" will present original entertainment segments featuring cabaret-style performances.
About Rainbow Media Holdings LLC
A leader in sports, news and entertainment programming, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC - News). Rainbow Media owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; as well as the on-demand services: Mag Rack, Uncensored On Demand, World Picks On Demand and World Picks Networks. Rainbow Media's other businesses include its regional programming services -- MetroChannels, News 12 Networks and Rainbow Sports Networks -- in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow Media is also a 50 percent partner in Fox Sports Net.
About ZONA Design
ZONA Design, founded in 1999, is an award-winning multi-disciplined design and branding studio, creating distinctive identities and motion branding solutions for all points of contact with the audience for television, programming, entertainment and advertising companies, domestically and abroad. The companys portfolio includes high profile projects for Time Warner Networks (HBO, Court TV, Cinemax), A&E Networks (A&E, The History Channel, History International, and Biography Channel), Discovery, Discovery Health Channel, NBC, Bravo, IFC, Encore Media Corporation (STARZ!, STARZ Theater), Disney/ABC Cable (ESPN Networks, ESPN International, SoapNet), Rainbow Programming (AMC/American Movie Classics) and Oxygen Media, among others.
ZONA Design, Inc. is headquartered in the Empire State Building, 350 Fifth Avenue, Suite 321, New York, NY 10118. For additional information, or to see a reel, contact VP/Executive Producer Dennis Fluet at dfluet@ZONAdesign.com or by phone (212) 244-2900 or fax (212) 244-3101. Visit the ZONA Design web site at http://www.ZONAdesign.com.
Related Keywords:ZONA, Rainbow Media, DIVINE HD, VOOM, ZONA Design, Zoa Martinez, Gary Adler, Four-Eyed Films, Dennis Fluet, Mark Lee, Agnes Nowakowska, Fabien Leon, Paul Aresu, ADOBE, After Effects, Illustrator, Photoshop,