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ZONA Creates Graphic Package for "Janet Jackson: In Concert from Hawaii"

Special airs on HBO in February By DMN Staff Writer
ZONA Design, Inc. has designed and created the graphic package for "Janet Jackson: In Concert from Hawaii," which will premiere on HBO Feb. 17. The graphic package began airing Nov. 17 on the cable network, and will continue to run until the show's debut.

ZONA used its expertise with vibrant typography and choreography to compose type elements that were juxtaposed with concert footage by HBO's creative team to deliver a personalized message of the pop superstar to the audience.


Led by Creative Director Zoa Martinez, the ZONA creatives took their cues from Ms. Jackson's concert performance for the graphic package's stylistic interpretation. Martinez explains, "Our goal was to choreograph type and motion that pulsated with the rhythm and directness of Janet on stage. The graphic elements mirror the moves for which Janet is so famous."

Taking a lead from Janet's latest album, the ZONA team utilized the fashionable font to reinforce her pop appeal. "It had to identify with Janet's image -- flirty with direct style -- and with the content of her sizzling live performance. We designed type animations to integrate with the brilliance of the show's lighting. Using her signature was an extension of branding for her latest release and concert, but it is also a bold personal gesture."

In addition to Creative Director Zoa Martinez, ZONA's team, known for their distinctive designs, included Executive Producer Dennis Fluet; Associate Creative Director/Designer Curt Neumann; Composite Artist Rick Malwitz; and Assistant Producer Jill Haick. ZONA Design utilized Adobe After Effects, Illustrator and Photoshop in the execution of this project.

The graphics package was delivered to HBO where the spot was produced entirely in-house at HBO Studio Productions. The team from HBO was represented by VP Creative Services, HBO Original Programming Sue Bailey, Creative Director Chris Stifel, and Producer Michele Manning. Additional key members of the postproduction team consisted of AVID Editor Jessica Rosa, inferno Artist Mario Monello, and Audio Mixer Jason Fox.

ZONA Design, founded in 1999, is an award winning multi-disciplined design and branding studio, creating distinctive identities and motion branding solutions for all points of contact with the audience for television, programming, entertainment and advertising companies, domestically and abroad. The company's portfolio includes high profile projects for Disney/ESPN Networks, AOL Time Warner Networks, Encore Media Group, Rainbow Media Holdings, and the various A&E Networks.

For more information, www.ZONAdesign.com.

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