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ZOMM Selects MyAssist to Provide Safety Concierge Services

(January 11, 2012)

Las Vegas, NV, January 11, 2012 --( ZOMM, LLC (, a global technology company, selects MyAssist to provide the Personal Safety Concierge Services by ZOMM, a one-touch connection with live agents who notify emergency services and loved ones of the user’s emergencies, 24/7. The Personal Safety Concierge is a new service available for both the award-winning Wireless Leash and Lifestyle Connect product lines, being showcased at CES 2012, booth #2830 in the North Hall.

“We are pleased with our new relationship with MyAssist, a world-class company that has provided services for some of the most recognized companies around the globe,” said Henry Penix, CEO of ZOMM. “The addition of the Personal Safety Concierge to ZOMM products provides our customers with the best safety and security options on the market.”

ZOMM was honored with three CES 2012 Innovation Awards for its new product, the Lifestyle Connect - a personal, cloud-connected mobile safety device. Lifestyle Connect leverages Bluetooth® Low Energy technology to summon immediate assistance from their Personal Safety Concierge services and from the user’s trusted network of people – all with the single touch of a button. The Personal Safety Concierge may contact the user’s trusted network, defined as a pre-selected group of friends, family and health professionals, and provide direction and status updates of the user’s emergency via a phone call, SMS or email. If needed, the ZOMM Personal Safety Concierge will immediately dispatch police, fire or medical rescue to the user’s exact location by using a combination of ZOMM technologies, services and connections to more than 6,000 PSAPs (Public Safety Answering Points).

“The combination of such innovative technology by ZOMM and our world-class service gives people safety and security at their fingertips,” said John Noel, President and CEO of MyAssist. “We are always available to provide the help you need, during the times you need it most.”

MyAssist and its parent company, Noel Group, have been providing emergency/medical services for 25 years, including catastrophic events such as 9-11, the Asian Tsunami, Hurricane Katrina and the earthquake in Haiti. MyAssist agents leverage a vast network of international connections to navigate through the various logistical, physical and political obstacles in order to get people to safety.

For additional details on adding the ZOMM Personal Safety Concierge to a Wireless Leash or Wireless Leash Plus, please visit


About ZOMM
ZOMM, LLC is a global technology company that enhances lives through technology. With a proven track record of delivering innovative and award-winning products, ZOMM has received recognition from the Consumer Electronic Show, CTIA and the Bluetooth SIG. The flagship products - the Wireless Leash and the Wireless Leash Plus, optimized for the iPhone, have been setting records with gross revenues up more than 550 percent and retail sales up 870 percent from the previous year. With its newest introduction of the Lifestyle Connect, ZOMM has created a personal safety solution that keeps you connected to the people you love, the devices you need and the things you want. For investor relations, email For more information about ZOMM, please visit

About MyAssist™
Guidance, support and assistance – with anything, at anytime, from anywhere: That’s MyAssist™, a unique live-agent personal assistance and concierge service for individuals and companies from the Noel Group. MyAssist was created by John Noel, founder of travel-insurance giant TravelGuard, to provide individuals and organizations around-the-clock access to experts in travel and reservation services, online research, emergency services, and medical assistance. Individual members can access MyAssist via iPhone, BlackBerry and Android apps, email, or any phone line. Companies can private label MyAssist to create a competitive advantage through innovative customer service. Learn more about MyAssist at

MyAssist is a trademark of the Noel Group. All other trademarks belong to their respective owners.

Contact Information:
Kiersten Moffatt
317-284-1607. ext.6
Contact via Email

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