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Z-SYSTEMS Names Media&Marketing as PR Counsel

Industry veteran Mel Lambert directing marketing communications and promotional activities for this leading pro-audio manufacturer. (August 13, 2001)
Z-Systems Audio Engineering has appointed Media&Marketing to handle all day-to-day public relations functions. Headed by creative director Mel Lambert, Media & Marketing provides consulting services for the professional audio, broadcast and multimedia industries. "We look forward to working closely with Z-Systems president Glenn Zelniker and COO Richard Auerbach," Mel Lambert offers, "to ensure that the firm's marketing message reaches the international media, and that its reputation throughout the music recording and audio production industries around the world remains of the highest caliber."

"We will help promote Z-Systems through a coherent program of press releases, print and electronic media, direct-mail, Internet web site design, multimedia presentations and trade-show promotions," Lambert continues. "Working with editorial and marketing staff at leading trade magazines, we make sure that such publications are kept fully aware of product launches, company developments, marketing enhancements, system deliveries and other items from Z-Systems that form the basis of an editorial mention in those publications."

During the past 14 years, Media&Marketing has provided marketing, PR and consulting services for such companies as ADC-NVision, Amek, AMS-Neve, Aphex Systems, Ensoniq, Euphonix, Fairlight, Graham-Patten Systems, Martinsound, Meyer Sound, QSC, Record Plant Studios, Solid State Logic, Sony Cinema Products, Sunset Sound Studios and Symetrix. For seven years Mel Lambert was Managing Editor and later Editor of Recording Engineer-Producer. He has authored a large number of freelance articles, profiles and reviews in such magazines as Mix, Radio World, Pro Audio Review, Millimeter, Audio Media, POST, Sound&Video Contractor and Studio Sound.

Who are Z-Systems Audio Engineering?
Z-Systems specializes in the development of leading-edge digital audio interface and signal processing products for the recording, mastering, broadcast and post-production markets. "Our interface products comprise a variety of sample-rate converters intended to fit different needs and budgets," says Z-Systems president Glenn Zelniker, "plus several digital audio routers, switchers, distribution amplifiers and format converters. All of our products are designed to simplify digital audio integration in facilities that incorporate many different digital sources and destinations, and which may require different interface formats and/or sample rates."

Z-Systems also manufactures signal-processing equipment for professional mastering, including two- and six-channel equalization and dynamics processing units. "Our processors are based on proprietary, cutting-edge digital signal processing algorithms," says Z-Systems COO Richard Auerbach, "and feature 24-bit resolution at up to 96 kHz sampling rates. These processors are suitable for no-compromise stereo and surround-sound digital mastering, and deliver unprecedented sonic quality at affordable prices."

Z-Systems has been in business since March, 1993.

"There are two main factors that set Z-Systems apart from our immediate competition," Zelniker considers. "First, we have an unusual level of cutting-edge DSP and design expertise for a company of our size. And, because we are a small company with great design resources at our disposal, we are able to move very quickly from identifying an important market opportunity to putting out a viable product."

"Secondly, we have very close relationships with some of the premier mastering, recording and post-production facilities around the world. In many cases we have worked hand-in-hand with end-users at these facilities to make our products work exactly they way the need to."

Recent system deliveries include:

* A z-Q6/z-CL6 Surround Mastering Suite to leading mastering engineering Bob Ludwig, proprietor of Gateway Mastering, Portland, Maine.
* A z-Q6/z-CL6 Surround Mastering Suite to Sony Australia.
* A z-Q6/z-CL6 Surround Mastering Suite to Galaxy Studios, Belgium.
* A z-Q6/z-CL6 Surround Mastering Suite to The Enterprise, Los Angeles.

Founded in 1993, Z-Systems specializes in the development of leading-edge digital audio interface and signal processing products for the recording, mastering, broadcast and post-production markets.

Z Systems Audio Engineering, 4641-F N.W. 6th Street, Gainesville, FL 32609, USA;

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Related Keywords:Audio Engineering, broadcast, multimedia industries,

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