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YouPhone (Alon Cellular) Goes Live on MIND CTI Billing and MVNO Platform

(March 29, 2012)

YOQNEAM, ISRAEL -- (Marketwire) -- 03/29/12 -- MIND C.T.I. LTD. (NASDAQ: MNDO), a leading provider of convergent end-to-end billing and customer care product based solutions for service providers as well as telecom expense management (call accounting) solutions, today announced the 2nd Israeli MVNO going live on its platform.

Ariel Shreiber, Alon Cellular's CEO commented: "We have selected MIND CTI after a long search for a MVNO-in-a-Box solution and we have learned to appreciate their professionalism and the solution's strength while working together for the last six months. MIND's billing solution flexibility helps us accelerate our growth strategies and the ease of operation will benefit our profitability."

Alon will offer mobile services in Israel's communication market starting May 2012 under the YouPhone brand name.

MIND supplied Alon with a complete MVNO-in-a-box solution, including the platform required, mobile core network implementation, business support systems integration and implementation services.

MIND's packaged system provides a fully pre-integrated turn-key solution for future MVNO-in-a-box projects. As the solution prime contractor, MIND provides a single point of contact for the implementation phase and for the ongoing support enabling carriers to increase revenues, improve the customer experience and grow profitability.

Monica Iancu, Chairperson and CEO at MIND CTI, commented: "When we won in September 2011 this ambitious project, building from scratch an MVNO, we were excited by the challenge and now we are pleased with the progress. We believe that we succeeded to prove once again that we have the methodology and the technology required to complete projects on time and within budget and we are committed to helping Alon Cellular win market share by enabling innovative offerings."

About MIND
MIND CTI Ltd. is a leading provider of convergent end-to-end billing and customer care product based solutions for service providers as well as telecom expense management (call accounting) solutions. MIND provides a complete range of billing applications for any business model (license, managed service or complete outsourced billing service) for Wireless, Wireline, VoIP and Quad-play carriers in more than 40 countries around the world. A global company, with over twelve years of experience in providing solutions to carriers and enterprises, MIND operates from offices in the United States, UK, Romania and Israel.

About Alon Cellular
Alon Cellular Ltd., a subsidiary of Alon Holdings Blue Square - Israel Ltd., the largest Israeli retail company, was established in 2011 after receiving a license from the Ministry of Communication to operate as an MVNO. The company will launch its operations in the second quarter of 2012 under the brand name YouPhone and intends to be a significant player in the market.

Cautionary Statement for Purposes of the "Safe Harbor" Provisions of the Private Securities Litigation Reform Act of 1995: All statements other than historical facts included in the foregoing press release regarding the Company's business strategy are "forward-looking statements." These statements are based on management's beliefs and assumptions and on information currently available to management. Forward-looking statements are not guarantees of future performance, and actual results may materially differ. The forward-looking statements involve risks, uncertainties, and assumptions, including the risks discussed in the Company's filings with the United States Securities Exchange Commission. The Company does not undertake to update any forward-looking information.

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For more information please contact:
Andrea Dray
Tel: +972-4-993-6666
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