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Yoga Is the Secret to Eternal Youth Say Sainsburys Magazine Readers

  (April 06, 2011)

London (Vocus/PRWEB) 6 April 2011

In the latest issue of Sainsburys Magazine, on sale in store today, three inspiring women explain how practising yoga, not only keeps them fit and feeling healthy, but also keeps wrinkles and stress at bay.

The feature focuses on three readers who started practising yoga for three very different reasons.

Bridget Woods Kramer, 55, initially started yoga to control her weight but began to take yoga seriously when she felt juggling work and home had become too stressful. Yoga is not just about acrobatics, its about turning inwards and finding real strength when you need it most, she says.

Barbara Currie, 69, practises Hatha yoga. She joined a yoga class to meet people when her family moved to Scotland. She says, I walked in and saw the teacher, a woman in her sixties with the figure of an 18-year-old- and thought, Whatever she is doing, its working!

Yogas benefits are endless, helping to prevent posture and back problems, keep joints healthy and help blood flow to the brain more effectively.

Invented in the 8th century, yoga not only rejuvenates our tired bodies, improving posture and toning muscles, it also conditions the mind and spirit, strengthening us mentally, physically and emotionally during times of stress.

Research conducted by Yoga Magazine suggests that there are just over 10,000 active yoga teachers in the UK, teaching between 20,000 and 30,000 yoga classes each week. These teachers are offering an average of 2 or 3 classes per week, with an average number of students per class being around 15. This suggests that there are between 300,000 and 450,000 people currently practising yoga in the UK.

Helena Lang, Editor of Sainsburys Magazine, says, Our readers are from a wide range of backgrounds. What brings them together is their shared lifestyle choices. As a lifestyle magazine that focuses on all aspects of our readers lives, its great to be able to showcase how yoga has both a physical, and emotional benefit to them.

Sainsburys Magazine, is published by Seven, the award-winning customer engagement agency, and is the UKs most widely read, paid-for title. With just under 4 million readers every month (NRS), Sainsburys Magazine is the only magazine to have won the covetable PPA Customer Magazine Award at the annual Periodical Publishers Association (PPA) Awards three times. Priced at only £1.60, the monthly glossy is incredible value for money.


Contact at Seven:
Shareena Ali
3-7 Herbal Hill
Tel: 020 7775 5549
Email: shareena(dot)ali(at)seven(dot)co(dot)uk

About Seven

  •     Seven is an award-winning multichannel strategic content agency.
  •     Experts in creating intelligent, relevant and effective content across multiple channels, including magazines, websites, social media, interactive ezines, video, iPhone and iPad apps.
  •     Clients of Seven include Virgin, Sainsburys, CIMA, English Heritage, Grant Thornton, Guardian Media Group, Lloyds Banking Group, New Look and Waterstones.
  •     For further information: or contact Shareena Ali, PR, shareena(dot)ali(at)seven(dot)co(dot)uk 020 7775 5549.


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