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YesDTC Announces Production of Infomercial for Medical Alarm Concepts' Revolutionary MediPendant(TM)

(July 07, 2010)

SAN FRANCISCO, July 7, 2010 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer global distributor and marketer of consumer goods and products, today announced the initiation of the production of a direct response television segment for MediPendant™, Medical Alarm Concepts Holdings, Inc.'s (OTCBB:MDHI) unique, patented personal emergency response system (PERS). The two companies believe this marketing campaign will be successful due to the unique and advanced two-way, through-the-pendent voice technology that is inherent to the MediPendant device.



"We are very excited about the potential of the MediPendant and our prospects within this large market space. Even though there are other successful medical alarm systems in the market today, we believe this product is vastly superior, due to the capability of being able to speak and listen directly through the pendant. It also has an extended operating range of up to 600+ feet from the base station, which enables the user to move virtually anywhere in or around, and even often outside of, the living quarters. We believe we can be highly successful in this proven multi-million dollar product category," said Joseph Noel, Chief Executive Officer of YesDTC.



Howard Teicher, Founder, Chairman and CEO of Medical Alarm Concepts™ commented, "We are pleased that YesDTC has selected us to be their partner in the PERS market. Other medical alarm systems companies have done very well with their direct response television campaigns, some even generating tens of millions of dollars per month in revenues. With our next generation technology, that includes even three-way voice conferencing directly through the pendant, we expect strong interest."


About YesDTC Holdings, Inc.




YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), Internet and retail marketing programs. The Company brings a unique set of skills to this marketplace. YesDTC combines both creative talents and financial acumen to create a total package for direct-to-consumer marketing programs. We have formed a strategic partnership with Schulberg Media Works (SMW), one of the pioneering firms in the direct-to-consumer space. SMW's track record is impressive with nearly $1 billion in revenues and a strong track record of industry awards. SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins, PureSleep, among many others.



About Medical Alarm Concepts



Medical Alarm Concepts Holdings, Inc. ("MAC") develops and manufactures innovative products and practical solutions within the framework of a vast and growing marketplace.  We have built our reputation in the personal emergency response system ("PERS") and medical alert industry.  With patented technology and state-of-the-art services, MAC is uniquely positioned to mobilize the right people, skills and alliances to ensure success and client satisfaction.  Our design and support philosophy emphasizes industry best practices, while providing polished and savvy solutions.  MAC's latest innovation is the development of its two-way voice speakerphone pendant technology.  For more information, please visit our website at http://www.medicalalarmconcepts.com.



Forward-Looking Statements



Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.


CONTACT: YesDTC Holdings, Inc.
Christian Kirsebom
(925) 247-6666

Page: 1


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