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Yellow Pages Group Reminds Halifax Residents of Print Opt-Out ProgramOpt-out period for 2012 distribution of Yellow Pages(TM) directory in Halifax closing on March 2, 2012 (February 08, 2012)
HALIFAX, NOVA SCOTIA -- (Marketwire) -- 02/08/12 -- Yellow Pages Group (YPG) is reminding Halifax residents that they have until Friday March 2, 2012 to opt-out of receiving their 2012 Yellow Pages print directory, to be distributed beginning in April in the Halifax area. Through Yellow Pages Group's Custom Delivery Program, residents can easily remove their names from the print directory delivery list.
"Given that our Company offers a wide array of tools to help consumers search for a local business - from online, to mobile to print - we offer choice to Canadians consumers and provide them with the opportunity of opting-out of the print directory delivery list," said Nicolas Gaudreau, Vice President Digital Media Acquisition and Retention at Yellow Pages Group. "Even with the availability of digital alternatives, the Yellow Pages(TM) print directory remains a premier resource for smarter local shopping and is still an integral part of our Yellow Pages(TM) 360 degrees Solution."
Halifax households can easily opt-out of their Yellow Pages directory delivery online at http://www.ypg.com/delivery or by contacting Yellow Pages Group's Distribution Call Centre at 1-800-268-5637.
Yellow Pages directory content is readily available online at YellowPages.ca(TM) and Canada411.ca(TM) or through the Yellow Pages mobile application, downloaded over 3 million times and which represents 30% of all digital searches across the Yellow Pages Group network of properties. This mobile application is available on Blackberry??, Apple iPhone(TM), Apple iPad(TM), Google(TM) Android(TM) and Windows Phone 7(TM) at www.yellowpages.ca/mobile.
Commitment to the Environment
YPG encourages waste reduction and recycling efforts across Canada. The company has proactively reduced its directory paper consumption by 44% in the last three years through distribution and manufacturing initiatives. YPG also works with provincial recycling councils nationwide and regularly reminds Canadians to recycle their old directories as part of regular municipal recycling pickup once the new ones arrive at their doorstep. Outdated print directories have one of the highest material recycling rates in Canada, compared to other materials.
About Yellow Pages Group
Yellow Pages Group (YPG) is Canada's leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of over 1,200 media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX:YLO) which owns and operates some of Canada's leading properties and publications including Yellow Pages(TM) directories, YellowPages.ca(TM), Canada411.ca(TM), and RedFlagDeals.com. The Yellow Media Inc. network of online properties reaches over 9 million unique visitors monthly. For more information: www.ypg.com.
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"Hashtag" for this release: #ypgoptout
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