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Yellow Pages Group Launches Mobile Search Applications for BlackBerry(R) and iPhone(TM)(April 06, 2009)
MONTREAL, QUEBEC -- (Marketwire) -- 04/06/09 -- Yellow Pages Group (YPG) (TSX: YLO.UN), Canada's leader in local commercial search, has launched the YellowPages.ca(TM) local search application to provide consumers with a user-friendly tool to easily search for local businesses and people using a BlackBerry smartphone or Apple iPhone.
"Consumers are increasingly looking for relevant and useful local business information or residential phone numbers from their mobile devices when they are on-the-go," said Jean-Pascal Lion, Vice President - Marketing, Yellow Pages Group. "The application puts the power of our network in the hands of every BlackBerry and iPhone user and gives our advertisers access to a significant number of potential customers."
The YellowPages.ca(TM) application includes the following features:
- Business, Person and Reverse phone number look-up
- Save to your favourites (My Favs) and/or address book
- Share listing results with others via email/sms
- Local proximity-based search using GPS & Maps (for devices which this is enabled)
- Direct connect to Voice Search (no charge usage)
"Mobile users have demonstrated their clear excitement for our new application," explained Lion. "In the first 48-hours since going live with BlackBerry and iPhone, we have seen a significant increase in mobile traffic to YellowPages.ca at a rate more than 30-times our regular daily mobile searches."
The application can be downloaded directly to a Blackberry smartphone by visiting the recently launched BlackBerry® App World(TM) at www.blackberry.com/appworld or by simply entering http://installyp.ca/blackberry from the device. iPhone users can download the YellowPages.ca application by visiting the iPhone App Store or by entering http://installyp.ca/iphone.
About Yellow Pages Group
Yellow Pages Group is Canada's leader local commercial search provider. It publishes annually more than 340 Yellow Pages(TM) and residential directories. The Company owns and manages Canada's most visited online directories, YellowPages.ca(TM) and Canada411.ca(TM), as well as CanadaPlus.ca(TM), a network of seven local city sites. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX: YLO.UN). For more information, visit www.ypg.com.
Yellow Pages Group
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