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Yammer Named an Innovative Application Software Company to Watch by Leading Analyst Firm

Yammer Featured in Annual List of Small Companies Impacting IT Marketplace by Driving Change and Innovation (October 31, 2011)

SAN FRANCISCO, CA -- (Marketwire) -- 10/31/11 -- Yammer, Inc., the leading provider of enterprise social networking, today announced that leading IT market research and advisory firm IDC named Yammer one of its "Innovative Application Software Company Under $100 Million to Watch, 2011." The annual report highlights small companies having an impact on the IT marketplace by driving change and innovation in three emerging areas that IDC has identified as major industry trends: Social Business Solutions, Commerce 2.0 and Socialytics.

"The social Web, new commerce models that incorporate mobile and social technologies, socialytics, and an increased use of mobile in the enterprise are all impacting businesses and the enterprise application software needed to help drive business change," said Michael Fauscette, group vice president, Software Business Solutions. "Yammer is one of the companies contributing much-needed innovation in enterprise software with the vision and technology to help organizations deal more effectively with the new business environment."

"Enterprise social networking is gaining significant momentum and we are pleased to be recognized by IDC as a company to watch," said David Sacks, founder and CEO of Yammer. "Yammer improves the way people connect, communicate and share information and ideas at work, resulting in more collaborative, responsive, efficient and aligned organizations."

The IDC study, Innovative Application Software Companies Under $100 Million to Watch, 2011 (IDC #230938) October 2011, profiles each of the selected companies based on their exemplification of one or more of the identified trends. These criteria were selected from IDC's Worldwide Software Business Solutions 2011 Top 10 Predictions: The Hyperconnected Enterprise (IDC #226541).


IDC's "Innovative Companies Under $100M to Watch" reports are a qualitative evaluation of a set of vendors within a specific market -- they are not a stack ranking nor do they represent an exhaustive evaluation of all companies in a segment or a comparative ranking of the companies in the report. IDC solicited entries from vendors of less than $100 million that exemplify specific key trends (selected by analysts) that are driving change in a specific software market. Vendors then submitted case studies that exemplified one of the trends used as the basis for the award. These case studies were evaluated individually and independently by related market analysts across several pre-determined criteria. The teams then met to review the scores. The case studies submitted for review had to demonstrate that the technology was available, able to be implemented and provided real-world benefits to the customer.

About Yammer, Inc.
Yammer (www.yammer.com) is the leader in enterprise social networking, providing a secure way for employees to communicate, collaborate, and share information. The basic version of Yammer is free, and customers can pay to upgrade their network to receive additional administrative and security controls, priority customer service and a dedicated customer success manager. Companies and organizations across the globe, including more than 80 percent of the Fortune 500, are using our award-winning Software-as-a-Service (SaaS) solution to improve employee productivity and engagement. Visit our blog to see how our customers are benefiting from Yammer.

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Related Keywords: yammer, IDC, innovative, social networking, enterprise software, social business , Productivity Applications, Security, Networking, Internet, Security, Marketwire, Inc., , Application Software, Internet Technology, Business, Social Networking,

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