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Yahoo hopes to reach readers with iPad magazine

Yahoo unveils iPad magazine in an attempt to appeal to readers, advertisers on mobile devices By The Associated Press

SUNNYVALE, California (AP) ' Yahoo is joining the computer tablet bandwagon with a digital magazine designed for the iPad.

The magazine software unveiled Wednesday is called Livestand. It can be customized to pull content from Yahoo's website and other participating publishers to cater to each user's interest.

Yahoo Inc. is counting on Livestand to keep its brand and services relevant as more people embrace Apple Inc.'s iPad and other mobile devices to consume digital content. Yahoo also hopes the magazine brings in more advertising revenue as it tries to break out of a long-running financial funk.

The slump has frustrated investors and thrown Yahoo's fate into doubt.

Livestand is debuting nearly nine months after Yahoo first previewed it. At that time, Yahoo hoped to introduce Livestand by the end of June.

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