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Yahoo! Advertising Veteran David Karnstedt Joins Jumptap Board of Directors

Leadership Team Poises Jumptap for Rapid Growth in Mobile Advertising (July 01, 2009)

CAMBRIDGE, MA -- (Marketwire) -- 07/01/09 -- Jumptap, the leading provider of mobile advertising solutions, today announced that David Karnstedt, president and CEO of Efficient Frontier, has joined its Board of Directors. Karnstedt has had a high profile career in both search and display advertising, and his experience includes establishing many significant industry firsts.

"I am excited to welcome David to our board. His knowledge, talent and counsel will be an invaluable asset as we continue on our accelerated growth path in mobile advertising," said Dan Olschwang, president and CEO of Jumptap. "Our commitment to technology innovation has continuously raised our profile to attract industry notables and David's decision to join our board further validates our clear leadership status."

As President and CEO of Efficient Frontier, Karnstedt leads overall strategy and is responsible for the management and operations of the company. Prior, he served as Executive-in-Residence for Redpoint Ventures, a current Jumptap investor. He also served as senior Vice President of Yahoo!'s North American Sales, where he drove $3 billion worth of revenue and established Yahoo! as a recognized leader in both display and search marketing. Earlier, he left his mark shaping product, sales and marketing for well-known companies including Wired Digital, AltaVista and Overture.

"The mobile advertising market is rapidly evolving and Jumptap's strategy and advanced targeting technology have uniquely and defensibly positioned them for success," said David Karnstedt. "The company offers a tremendous value proposition to advertisers seeking higher ROI, publishers that want to optimize their mobile revenue and carriers that seek to leverage their data assets to build targeted user profiles. The end result is enhanced relevancy which leads to a better consumer experience."


The smart phone -- heightened by the launch of the iPhone and the increase of affordable all-inclusive data plans -- has driven consumers to embrace mobile technologies at an unexpected pace. As such, 2009 is experiencing an unprecedented move of advertising dollars into the mobile channel. EMarketer(1) forecasts that advertisers will spend $3.3 billion on mobile advertising in 2013, up from $648 million in 2008.

"David's decision to join Jumptap's board is a strong endorsement of the company's strength and signals a natural progression in the Board's evolution and company's growth," said John Simon, chairman of the board for Jumptap and managing director of General Catalyst Partners. "David exudes a strong passion and commitment to our success and his visionary prowess complements our existing team."

About Jumptap

Jumptap is the global leader in mobile advertising solutions, providing superior performance and premium advertising solutions that run across the highest quality premium mobile ad network. Jumptap leverages its search technology and 16 operator relationships to deliver the most advanced targeting intelligence for advertisers seeking the highest return on investment from their campaigns while helping publishers and application developers maximize advertising revenue from their mobile properties. We enable carriers to maintain a profitable position in the advertising ecosystem by securely leveraging their data assets to build targeted user profiles. For more information, visit www.jumptap.com.

(1) eMarketer Mobile Advertising and Usage Report - April 2009

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Jumptap Contact:
Julie Ginches
+1-617-301-4197
Julie.ginches@jumptap.com

Efficient Frontier Contact:
Jennifer Stephens Acree
310-780-3331
jennifer@jsastrategies.com


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Related Keywords: mobile advertising, Yahoo, Efficient Frontier, David Karnstedt, Jumptap, Redpoint Ventures, Marketwire, Apple Computer, Biology,

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