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YUDU Media Launches First Self-Publishing Solution for Web, Mobile and eReader Platforms

Customers Now Able to Create Their Own Cross-platform Publications (April 29, 2010)

CAMBRIDGE, MA -- (Marketwire) -- 04/29/10 -- Digital publishing vendor YUDU Media announced today that it has launched the first cross-platform self-publishing solution, enabling its YUDU Pro customers to create their own digital publications that are viewable on the web, iPad and iPhone via custom-built branded apps. This is the first stage towards YUDU's "publish once, view everywhere" approach, which represents a major breakthrough in digital publishing that will help publishers expand their reach into new content channels. Availability of self-publishing applications for all other major eReader and mobile devices will follow in the coming months.

A shortcoming of all eReader platforms, including Apple's iPad, is their inability to process Flash, a multimedia platform commonly used for Web sites, digital magazines and other interactive media. Because Flash is the basis for the page-turning technology used by most digital publishing solutions, that meant that page-turning digital publications such as eMagazines, eCatalogs and many types of eBooks were difficult to port to these devices. Publishers had two choices: format content separately for each individual mobile or eReader platform, or publish one standard mobile version that would simply stretch or contract to fit different screen sizes -- resulting in poor image quality.

YUDU's cross-platform solution utilizes fixed-page layouts as well as "rich view" capability, which means that content automatically reflows and adapts to fit the size of each device, resulting in a much higher quality reading experience. Beginning today, YUDU Pro customers can purchase branded iPad/iPhone apps built by YUDU. They then need only to upload their master .pdf file to YUDU to easily self-publish the highest quality web, iPhone and iPad publications. YUDU also offers a bureau service for those who don't wish to self-publish.

A digital publishing platform that enables users to transform one source file into a format that's readable via many channels would help exponentially expand the reach of digital content. "From the perspective of making money from digital content, publishers need to keep their focus on enriching content with meta-data and striving for one-source/many format publishing," said David R. Guenette, Senior Analyst, The Gilbane Group, a division of Outsell, Inc.


According to Richard Stephenson, Chairman & CEO of YUDU, this effort was driven by customer requests. "eReader adoption rates are skyrocketing, thanks in part to strong interest in the Apple iPad," said Stephenson. "Our users wanted to take advantage of that, and asked for our help. We're very pleased with the end result -- technology that will allow our customers to self-publish to all the major devices and enables publishers to leverage new distribution channels while preserving all the quality and interactivity inherent in their original content."

Distinctive Homes Magazine will be one of the first publishers to take advantage of YUDU's new eReader technology. "The iPad takes eReader technology forward by 10 years -- we're excited about it. I strongly believe that mobile devices and eReaders will soon be key platforms for distributing content and implementing new targeted advertising models," said Angelica Jeffreys, CEO of Distinctive Homes Magazine. "We experimented with different approaches to porting our content to mobile and eReader devices, but all involved a lot of work to repurpose content to fit each individual platform. We chose YUDU because we get 'publish once, view anywhere' capability, which will save us a lot of time. YUDU is helping us reach more readers by accessing the most significant new publishing channel the world has seen since the advent of the World Wide Web."

YUDU Pro supports the Apple iPhone and iPad formats today with the purchase of custom-built apps. Support for the Barnes & Noble Nook, Sony eReader, Android, Amazon Kindle and others will follow shortly. YUDU will demonstrate its cross platform solution at the Periodical Publishers Association's (PPA) Annual Conference, taking place in London on April 29.

YUDU also announced today the opening of a new US office just outside of Boston, MA. Read the news release here.

About YUDU Media
With offices in London, Lancashire and Boston, Mass., YUDU offers advanced professional publishing with YUDU Pro (www.yudupro.com) and free publishing at YUDU.com (www.yudu.com), the eLibrary and content marketplace that also allows publishers to promote, share and sell their publications with the world.

YUDU Media launched YUDU Store in August 2009 which allows publishers to host their publications online and drive secure subscription traffic to each title.

YUDU is a trademark of YUDU Ltd. in the United States and other countries. All other trademarks contained herein are the property of their respective owners.

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For information, contact:
Michelle G. Faulkner
Email Contact
+1 617-510-6998


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Related Keywords: digital publishing, self-publishing, ereader, ebook, emagazine, ecatalog, digital magazine, USA, Marketwire, Inc., Sony, Apple Computer, Internet Technology, Other,

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