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XIHA Life Launches in U.S. to Build Global Neighborhoods for Multilingual Connections

World's First Truly Multilingual Social Network Provides Instant Global Audience and Distribution Channel for Independent Musicians; Users Can Communicate in Nearly 50 Languages From Within a Single Account (August 26, 2008)

SAN FRANCISCO, CA -- (Marketwire) -- 08/26/08 -- XIHA Life, the world's first truly multilingual social network, publicly launched today in the U.S., allowing millions of exchange students, expatriates, and multilingual and multicultural users living outside their home countries to build global neighborhoods that let them communicate in nearly 50 languages -- all from within a single account. XIHA Life also announced today XIHA Music, its global distribution channel that provides independent musicians with an instant global audience.

According to the U.S. Census Bureau's 2006 American Community Survey, more than 37 million immigrants now live in the U.S., and one in five people over age five speaks a language other than English. And, added to this are the millions of native English speakers who learn additional languages and have non-English speaking friends and colleagues. Unlike other social networks that make users choose one language for all communications, XIHA Life users can easily read and write in multiple languages, allowing them to connect with family, friends, and colleagues anywhere in the world in the most appropriate language.

"The global phenomenon of social networking has actually been hampered by the monolingual vision of other social networking sites," says Jani Penttinen, co-founder and CTO at XIHA Life. "Forcing users to choose just one language limits the number and types of communities they can participate in, or forces them to maintain multiple discrete accounts. In XIHA Life, users can communicate in as many languages as they want, centralizing all their connections. With XIHA Life, different languages are no longer an impediment to a global community."

This multilingual approach has created the first truly global audience for the world's diverse musicians. Existing music-focused social networks force musicians to communicate with fans in just one language. With XIHA Life, they can connect in the language their fans understand, increasing promotional opportunities and fan loyalty.

"There are three key benefits of XIHA Music," explained Penttinen. "Musicians with a global audience now have a way to communicate with their entire fan base. Popular regional musicians have an opportunity to connect with a global audience. And, music lovers everywhere can discover exciting new musicians and bands and engage with them directly."


XIHA Life offers homepages, blogging and photo sharing tools, as well as versatile ways to integrate content with other social media websites. Users can simultaneously select as many languages as they know or want to learn, and the XIHA Life technology recognizes and filters the languages, so users automatically see only the content they understand, making the experience much more relevant and valuable. XIHA Life is successfully monetizing its social network through its popular digital content store, which offers fun products, including more than 1,000 Windows and Mac games.

XIHA Life launched internationally in October 2007, and visitors come from all over the world, with the largest communities of users in China, Brazil, France, U.S. and Spain. More than 500,000 unique visitors spend time at XIHA Life each month. At the current 20% growth rate, monthly XIHA user traffic is expected to reach 1 million by the end of 2008.

XIHA Music

XIHA Music offers musicians and bands a free account with unlimited storage for music and photos. An editable profile can also link to a musician's or band's other profile sites. XIHA Life's growing international audience is typically eager to connect with people from other countries and learn about other cultures and music, providing independent bands a way to obtain international attention.

XIHA Music's library includes artists from all over the world, and the music is freely sharable in profiles and blogs. When shared music is played on the site's music player, the band and song names are displayed, along with a link to the band's profile and an option to add the song to the listener's playlist, which continues to promote the band and makes it easy for songs to find new audiences and for quality songs to spread virally and rapidly. Users can search for music based on genre, geographical location, language and other parameters, so they can easily find Japanese rock bands singing in English or German folk bands singing in Turkish.

About XIHA Ltd

XIHA Life -- -- is developed and operated by XIHA Ltd, a Helsinki, Finland-based company founded in 2007. Co-founder and CTO Jani Penttinen has 15 years of experience in the gaming industry, including companies such as Remedy Entertainment and Electronic Arts. He has previously founded two startups in the U.S. and one in China. The name XIHA comes from Chinese and means 'fun' and 'happy' -- a name invented by the company's other founder Xiaowen "Wen" Sun, a Chinese entrepreneur who currently lives in Finland. For more information, visit

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Denise Vardakas
The Conversation Group

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