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XA.net Releases optimalKeyword -- a Proprietary Audience Expansion Tool for Facebook AdsMarketers Can Discover New Audience Segments and Gather Competitive Insights Using Real Social Data (February 14, 2012)
SAN FRANCISCO, CA -- (Marketwire) -- 02/14/12 -- XA.net announces a powerful addition to optim.al, their leading Facebook ad testing and management platform, with the release today of optimalKeyword. optimalKeyword is an audience expansion tool, powered by XA.net's proprietary SocialPredict affinity-matching engine, with an edge graph of over 2.4 billion modeled social data connections. This is the first paid data service the company is launching, to help advertisers gather market intelligence and build more robust audience targets, based on actual social media data.
Previously only available to clients using the optim.al Facebook advertising system, this audience data is now readily available to marketers of all sizes, on a pay-as-you-go basis via optimalkeyword.com.
"Facebook has rapidly become the largest data-rich advertising environment -- both online and off -- and the tools available to help advertisers make informed decisions have lagged behind," said Rob Leathern, Founder and CEO of XA.net. "That's why we're confident that a wide variety of marketers will love the optimalKeyword product, powered by our SocialPredict engine."
Advertisers and market researchers alike are now able to profile their own and their competitors' social audiences; to see top-level demographics and discover related interests. By combining the most resonant topics and terms with optim.al's dynamic keyword insertion at the ad level and keyword-level click reporting, agencies, brands and performance marketers can very quickly deliver ROI from social media advertising.
"Anyone serious about growing their customer base should be looking at this data," says Ilya Vedrashko, Senior Vice President R&D, Director of Consumer Intelligence, Hill Holliday.
XA.net provides unparalleled audience data to help marketers manage and optimize their social and display advertising campaigns, all in real-time. The company's ad management platform, optim.al, provides robust technology integration with Facebook and all major display advertising exchanges. Optim.al's rich audience insights help advertisers intelligently shape their media buying and audience research efforts. XA.net is based in San Francisco and was recently honored by the San Francisco Business Times and PwC as the 9th fastest-growing, privately-held company in the Bay Area for 2011. For more information, please visit http://optim.al.
Create a free account at optimalkeyword.com to check on your target audience or your competitors... and discover new keywords and interests using real social data.
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