Company News: Page (1) of 1 - 04/02/12 Email this story to a friend. email article Print this page (Article printing at page facebook Changes Company Name to Optimal, Expands Leading Social Media Brand Is the Leading Social Media Advertising and Data Platform (April 02, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 04/02/12 --, Inc., the creators of, the leading social media advertising and data platform, announced today the company will begin operating under a new name, Optimal, Inc., effective immediately.

The rebrand to Optimal comes at an important time in the company's technology roadmap. "We believe that the word 'optimal' truly describes the performance we are helping brand and direct marketers achieve with our offerings," said Rob Leathern, Founder and CEO, Optimal, Inc. "We are constantly enhancing our advertising technology platform based on real-time data and user feedback, to help our customers manage advertising campaigns on Facebook and other social media sites. We believe that better program management workflow is simply table stakes, and it is only by harnessing both the newly addressable interest- and social-graph that ad buyers can truly be 'optimal'!"

Optimal, Inc. was pegged in 2011 as the 9th fastest growing privately-held company in the San Francisco Bay Area, according to PriceWaterhouseCoopers and the San Francisco Business Times. The company is also expanding its geographical footprint, having recently opened an office in downtown Palo Alto, to augment its headquarters in San Francisco and the company's international presence in London. For more information about the company and its social media solutions, please visit

About Optimal, Inc.

Optimal, Inc. provides unparalleled audience data to help marketers manage and optimize their social advertising campaigns, all in real-time. The company's ad management platform,, provides robust technology integration with Facebook and other social media platforms.'s rich audience insights help advertisers intelligently shape their media buying and audience research efforts. The company is based in San Francisco and Palo Alto. For more information, please visit

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Media Inquiries:
Atomic PR for Optimal, Inc.
Jessica Cheney
(415) 593-1400 x1688
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