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Writers in the Schools Upgrades Website With the Help of Schipul - The Web Marketing Company

Organization That Encourages Story Tellers Improves How It Tells Its Own Story Online (November 01, 2011)

HOUSTON, TX -- (Marketwire) -- 11/01/11 -- Schipul - The Web Marketing Company (www.schipul.com), a leading Web marketing, social media consulting and Web design company, today announced the release of a new upgraded website for Writers in the Schools (WITS). The new website, www.witshouston.org, leverages the open source Drupal content management system and web application framework to create a dynamic site featuring photos, videos and, of course, plenty of stories.

WITS is a non-profit 501(c)(3) organization that engages children in the pleasure and power of reading and writing. Prior to Schipul's redesign and reorganization of the WITS website, the online experience was static and didn't reflect the organization's excitement and personality. The new upgraded website features a photo rotator that showcases the smiling faces of children and teachers, and pulls in the latest news, videos and blog posts to create a fresh experience every time someone visits.

"The Schipul team encouraged us to think about how we want our community to interact with WITS through the website, which is why we now utilize our students and teachers to deliver our messages through their images and words," said WITS Executive Director Robin Reagler. "With lots of fresh content, the new website also does a better job with the search engines, which is essential for the success of any organization."

The WITS community is large and growing, serving 20,000 K-12 students and teachers, in 350 classrooms, in 75 schools throughout the Houston region this year alone. To connect and engage with that growing community, WITS uses a wide array of social media tools, including Facebook, Twitter, YouTube and Flickr, to connect with parents, students and teachers. The new WITS website integrates with these social media sites to make it easy for website visitors to access the information important to them.


Drupal provides WITS the ability to easily create, update and organize website content. Schipul provides a customizable line of Drupal-powered Web sites with packages that include installation, module enhancements, Drupal upgrades and custom Drupal themes.

Schipul's Drupal Development Services extend and complement the Tendenci® online management software Schipul develops and markets.

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul's clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

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Dan Keeney, APR
DPK Public Relations
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