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Worry Is Not a Business Plan

By Siamak Farah

Your are not Alone
Whether you talk to folks on Wall St. or Main St., you find a common theme: everyone is worried about the economy.

Unbeknownst to businesses, a storm may be looming right under their own roof, especially for small businesses where resources are constantly limited and reserves are low or non-existent. It is so easy to get distracted, inundated, or even derailed with worry.

However, speaking as a small business CEO, I got news for you: You can't afford to worry.

Imagine yourself as the captain of a row-boat. You plot the right navigation course, check for the weather and plan for all that can be planned. Then you keep all your staff rowing in sync, encouraging and guiding them around every turn, always focused on reaching the target destination. You make the row-boat the best that it can be. However, throughout this journey, one fact remains: You control the row boat, but you don't control the waves.

While it is understandable to be concerned, it is also important to not let the "worry" take over the business operation. Since you can't control the waves, worrying about them will not have any positive outcome. Worry is negative energy with severe paralyzing effects (picture a deer in headlights).  It slows creativity down, locks you in status quo and reduces the possibility of new maneuvers, especially any move that remotely has any risk associated with it. Worry is physically draining and makes you feel helpless psychologically.


 


The fact is that in a bad economy, the economic waves are no longer carrying you. They are clashing with you head on, and this is exactly when you need to be nimble, try new routes, be stronger, work harder and smarter than you ever did, so you can overcome the environment. All of which are negated by worrying.
Make the environment work for you.

Viewed in the right light, every problem is an opportunity. In this environment, there are so many businesses that either due to their size, or lack of market awareness, are not able to make adjustments to their direction. Your agility and ability to adapt will be your competitive advantage. Plot a direction that employs the environment to work for you, not against you. As a first step, start your course correcting actions by itemizing your concerns and creating a list of what you can do better.

When times are tough, it is always good to revisit the basics. Itemize all your areas of concern and categorize them based on possible actions. Almost all of the items in your list will fall into one of the following categories. I have taken the liberty of defining an action for each:

Category Your Actions
Items I have absolutely no control over

If possible, devise a workaround, otherwise, accept as a fact of life and adjust to its existence. This will become your worry-not list.

Items I have some control over, but may drain my resources

Do a quick analysis of whether the effort would be worth the reward. If so, implement a quick head-on plan to create a competitive advantage for yourself. Remember others may not be able to react as quickly as you.

Items I have control over This is where you will focus the most. Divide into:
  1. It is necessary to continue as is, and no correction needed. The famous "If it ain't broken don't fix it" approach.
  2. May be able to improve our approach and execution.
  3. A unique opportunity to beat status quo and create a new approach.
  4. I MUST change, otherwise, I will have a head on crash.


By putting aside items in your worry-not list, you now have more focus, more time and more energy to dedicate to the items you can control. Prioritize these items and work on them in order of priority. Employ all the possible tools at your service to execute those as efficiently and cost effectively as possible. The previous blog posts discuss team building, automation and other ways to increase efficiency and reduce costs at the same time; you may want to visit them.

Remember, every hour you delay on making this economy work for you, is an hour of lost business opportunity and squandered competitive advantage.


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Siamak Farah is the CEO of InfoStreet. InfoStreet is a Cloud app provider that offers SkyDesktop, a free patent-pending Cloud Desktop; SkyAppMarket, an app marketplace where a business can choose from the best Cloud apps in the market; and SkySingleSignOn, a federated login solution and network management tool. Together they provide all the files and applications a company needs to run their business in the Cloud. Try SkyDesktop and SkyAppMarket by visiting https://www.skydesktop.com or by calling 1-866-956-5051 for more information.


Related Keywords:Small Business, Small Business Management | Tags: Cloud Computing, Employees, SaaS, Small Business, Small Business Management, Software as a Serice

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