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Worldwide Vision Thrives as In-Store Branding Gains ProminenceIn-Store Promotion Is Playing an Increasingly Vital Role in Marketing -- Which Is Ultimately Good News for Companies Like Worldwide Vision (June 21, 2012)
RALEIGH, NC -- (Marketwire) -- 06/21/12 -- The fact that the Internet has changed the marketing industry is undeniable. The advertising landscape of today is, in many ways, markedly different than it was even ten years ago, and the advent of digital technology is largely responsible. However, a common misconception about the marketing industry is that digital marketing efforts have become the only ones that matter. On the contrary, a recent report from the Atlanta Journal-Constitution makes it clear that in-store and face-to-face promotions are increasingly vital to today's marketing world. Leading these trends are companies like Worldwide Vision, a firm that specializes in direct, in-store promotion.
The Atlanta Journal-Constitution article is concerned with the marketing of health foods, like carrots. In the article, marketing experts suggest that Americans might eat healthier if these nutritious foods were marketed the same way that products like Coca Cola were marketed. However, the article specifies that this is not a matter of online marketing campaigning so much as in-store promotion -- that appealing to shoppers as they are in the grocery store is the best way to persuade them into purchasing healthy foods as "impulse" buys.
In other words, the article affirms the place of in-store and face-to-face marketing in today's advertising world -- an affirmation that has won the attention of companies like Worldwide Vision. In fact, Worldwide Vision has responded to the report in a new press statement, offering their own perspective on the continued success of face-to-face, in-store marketing and promotion.
"Focusing on building your own brand, as opposed to bashing or finding negatives in others, is something we feel many companies are missing out on today," says the Worldwide Vision press statement. "With the right perception, we at Worldwide Vision feel that any brand can be built properly, as long as the marketing outlook is positive."
An emphasis on positive marketing, as opposed to negative campaigning against rival brands, is a hallmark of the face-to-face marketing industry, as practiced by Worldwide Vision. Companies in this field work on behalf of leading brands, such as DirecTV and Home Depot, but what differentiates this marketing approach from other methods is that the marketers themselves address consumers who are already in the store.
Worldwide Vision representatives, then, can be found in major retail stores, such as Sam's Club and Best Buy, where they seek to deliver a positive representation of their client's products. They do this by interacting directly with shoppers, seeking to develop positive relationships and ultimately provide basic information about the products in question. The goal of the face-to-face marketing methodology is simply to build brand awareness, while also generating more customers for the client.
Worldwide Vision is a marketing firm that that offers standard-setting in-store and face-to-face promotional on behalf of its clients' products and services. The company was founded in 2007 in Raleigh, North Carolina, and initially worked primarily for local businesses and entertainers; now, the company has expanded to include several regional offices throughout the country, as well as a tier-1 client list that includes nationally recognized electronics, entertainment, and home improvement brands.
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