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World's First Visually Interactive Fertility iPhone App -- Holistic and Medical Approach for Inexpensive IVF Consultation

(May 05, 2010)

LOS ANGELES, CA -- (Marketwire) -- 05/05/10 -- The world's first human fertility app has launched worldwide to help would-be parents start a family without necessarily resorting to the huge expenses of IVF and fertility clinics.

The LifeForce fertility app, dubbed the iBaby, launched on iTunes on April 19, 2010 for $6.99, and provides a revolutionary interactive alternative to the drudgery of NHS waiting lists and the costly per cycle private IVF centers. It gives women and their partners 24-hour access to information direct to their iPhone, guiding them through both a holistic and medical course of treatments.

The application is the first of its kind in the world offering individually targeted fertility consultations with Jules Williams -- one of the world's premier intuitive counselors and an authority on holistic medicine -- and Harley Street clinician Dr. Laurence Shaw, a leading specialist with nearly 30-years experience in reproductive medicine and surgery.

Using the interactive video technology of the iPhone and iPod touch, Dr. Shaw helps identify the problems with each individual LifeForce patient and offers up the best treatment available, taking the user through a diagnosis of their fertility problems. Using the detailed menu options on the touch screen the patient is taken through their possible fertility problems, from tubal, ovulatory and sperm problems before considering the need for ICI, IVF and finally egg or sperm surrogacy. These consultations are completely free with the app and offer an affordable and comprehensive alternative to the very costly appointments at fertility centers.

Intrinsically linked to the medical advice provided by Dr. Shaw is the holistic consultation provided by one of the world's leading intuitive counselors, Jules Williams. The LifeForce App is unique in that it provides a broader approach to the issue of fertility; Jules offers a 3 month program supported by video consultations and spiritual meditation that examines general health and well-being as well as any deep-rooted emotional blocks which may cause fertility problems. In this way, LifeForce provides a holistic and truly three-dimensional approach to fertility care.

LifeForce is the brainchild of Rosemary Reed who devised the app after going though the ordeal of IVF on several occasions herself.

Rosemary said: "The fertility industry is a multi-million dollar business and people need to realize that 75% of the time the treatments don't work. We want to offer people another fertility resource so they can make informed decisions for themselves and realize that they are not alone and that other options are available to them. LifeForce can cut the need for expensive consultation and give impartial advice on whether IVF is even necessary -- this is information and education without an agenda for every couple or individual."

And she added: "I've put together an incredible team with LifeForce, both Jules and Laurence are leaders in their field and will provide 24 hour medical and emotional support that patients need at every stage. This way the app will offer help and reassurance at any time of the day to would-be parents, regardless of whether they can afford private clinics or they are waiting for NHS treatment."

For more details on LifeForce and the team behind it, please visit:

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