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WorldNow Announces Partnership With NewsProNet(November 19, 2001)
WorldNow's Certified Solutions Provider program was created to provide optional enhanced online services to its affiliates. Content providers must meet exacting standards in order to qualify for the program, that gives them access to over 120 local television stations around the country. Through the terms of the agreement, value added products from NewsProNet will be available for integration into the WorldNow system, and thereby into WorldNow affiliate sites, for an additional fee. The agreement with NewsProNet is unique within WorldNow's CSP program as it provides participating affiliates both television and Internet content services, driving convergence opportunities between the two media.
NewsProNet creates and distributes strategic news content, in order to drive audiences on air and online. By providing local television stations with market-exclusive video news services, including additional locally branded, interactive content, NewsProNet arms clients with high quality, audience-targeted content to support their local news talent franchises and helps them drive new, non-traditional revenue.
Through the terms of the agreement, NewsProNet will offer WorldNow Network affiliates special terms to license one of their distinct market-exclusive content services -- SweepsFeed(TM) or Discoveries & Breakthroughs Inside Science(TM). Each service includes produced on-air segments that can be cost effectively "localized" by each station. These on air segments are each supported by proprietary online content and a turnkey, yet locally imaged, delivery system that helps stations achieve marketplace distinction and directly interact with local audiences through their WorldNow supported Web sites, and, provides the on air and online platform necessary to support convergence promotions and sales.
SweepsFeed, is a market-exclusive special projects service already in use in nearly 130 local television stations, including ABC, CBS and NBC-owned stations, as well as stations owned by Cox, Scripps Howard, Benedek, Raycom, Cosmos and many other major broadcast groups.
Discoveries & Breakthroughs Inside Science provides stations with a credible, advertiser-friendly, local franchise opportunity. These solutions-oriented 90-second segments -- produced in association with several of the nation's leading science organizations -- contain the very latest consumer news from the world of science. Discoveries & Breakthroughs provides stations with a consistent flow of health, weather and science discoveries content for use by health reporters, weather anchors or as a stand-alone and sponsorable local talent franchise.
"We solve the local resource dilemma by providing well produced content in a format that showcases local talent and coverage," said Michael Shoer, President & CEO of NewsProNet. "It's a natural for us to partner with WorldNow. We share the same commitment to helping stations build their online business."
"WorldNow is commitment to providing our affiliates the highest quality of supplemental news and information," said Gary Gannaway, Chairman and CEO of WorldNow. "By adding NewsProNet's highly targeted, promotional content packages to our already robust content offering, we reinforce our commitment to our affiliates, and further promote the power of media convergence. The end result? Our stations drive increased traffic between their on air and online franchises, subsequently increasing ratings and new revenue opportunities," said Gannaway.
Stations in more than 155 markets have already discovered that NewsProNet services provide them with credible, promotable news content and the resources to generate non-traditional revenue by selling a strong convergence package. To date, WorldNow and NewsProNet are currently working together in over 30 markets.
NewsProNet creates strategic news content that drives audience on-air and online. The company specializes in producing high quality, unique convergence content for local broadcasters and private enterprise clients at a fraction of what it would cost them to produce on their own. NewsProNet's "Know More(TM)" interactive content model enables stations to have extensive in-depth content, direct audience marketing tools and audience databasing capabilities with no additional cost or staffing necessary. The company is privately held and headquartered in the Atlanta area, with key offices in Boston, Miami and San Diego and additional staff throughout the United States. For more information, please visit www.newspronet.com or call 888-464-4811.
WorldNow is the leading provider of Internet technology and revenue solutions for local news and information companies. Through its exclusive partnerships with over 120 local television stations, WorldNow has built the largest network of local news and information destinations in the world. WorldNow builds and supports an integrated, cost-effective software solution that diminishes the technological barriers to entry. This technology solution, combined with WorldNow's comprehensive revenue programs, consulting services and on-going customer support, enables broadcasters to establish superior Internet businesses that grow their audience, enhance their brand and drive new profits. WorldNow's singular vision is to enable local broadcasters to easily deliver targeted, branded information to anyone, anywhere, anytime. More information is available at the award-winning Web site www.worldnow.com .
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